
It's no surprise that EMI execs would try to stress the positive in
their interview with Billboard, and sure, there's some red meat in there, particularly the bit about DRM-free digital sales not having any effect on piracy. Their explanation for how the company will work from now on—managing "the relationship between the artist and the fans" by giving each more information about the other—is less convincing, given the example of telling a country band that they have fans in Chicago. That's been the label's job ever since it started dipping its fingers in tour schedules. EMI's new direction is better heralded by the company's
hiring of the founder of MyCokeMusic, one of the first legal download services. Instead of installing him in a sales position, however, they're making him a VP of "brand partnerships." Why would you do that with someone present at the creation of the new digital economy, who might have a better idea of how to actually get people to pay for music?
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