Posts Tagged “erockster”
from the company that brought you radio hegemony
I'm having a hard time deciding how to feel about the new Clear Channel initiative erockster (no caps, please). First of all, anything that comes from Clear Channel is immediately evil, right? I think we've cleared that up already. Secondly, the station's debut in the Coachella area this weekend was hokey to the max, with billboards declaring the station as "pirate radio" with voice-disguised DJs spinning tracks from Coachella acts past and present. Thirdly, a press release dreamed up by CC's marketing execs in San Antonio that declares erockster "breaks all the rules" isn't helping any cool quotient the station might have. (And the city that isn't exactly on my good side right now, anyway.) But when you look at the playlist, you realize that the format may not be not the worst idea.
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