Translating The TV Ad For Britney Spears' New Album
I caught this ad for Britney Spears' Blackout yesterday on TRL, where it's presumably airing because "Gimme More"'s off-the-chart status has resulted in only a seven-second clip of its chorus being played on the show, as opposed to a thirty-second clip that includes a verse. The ad is not only notable for the way it recuts the "Gimme More" video into something even more incoherent, but because buried within its 30 seconds are a bunch of statements that could be seen as coded messages from Britney's label, Jive, to the album's intended audience: More »






