Idolator
Brendan Benson Doesn't Know If An iPod Chart Bump Is What He's Looking For
The latest indie rocker to be plucked out of relative obscurity to soundtrack an Apple commercial is Brendan Benson, whose "What I'm Looking For" can be heard in a spot for the iPod Touch that debuted last Wednesday during American Idol. The effect of these ads on a song's popularity is well-documented, having most recently made an overnight chart star out of Yael Naïm. But it's unlikely to have as much of an impact on the more established Benson. More »