
Judging by some of my RSS mainstays,
SXSW backlash coverage is the new SXSW coverage, and part of me can see why; the sameness of the posts, the "OMG WISH YOU WERE HERE"-ness that permeates the live-blogging of each margarita downed, the fact that most of the
really interesting stuff that's going on is stuff that is either a surprise or much more interesting in the moment than it is hours after the fact. I thought about this a lot during my last 48 hours in Austin, because while I think going to SXSW is a pretty worthwhile endeavor, the obsessive coverage can be, frankly, boring if it isn't done right;
Ben Sisario's four-word reviews for the NYT were a refreshing counterexample. I'm navigating between the gaping maw that is Idolator's content hole and the fact that going to Austin every year is useful from a (shock!) reporting standpoint, if only to sorta-gauge the industry's current mood; it's something that I hope to figure out better for next year, because while the whole feeling of missing 99.9% of everything going on was rip-the-hair-out stressful at times, the sunshine overall did wonders for the seasonally affected blues.)
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