NEW YORK, 8:58 AM, TUE DEC 2 | 14 POSTS IN THE LAST 24 HOURS | tips@idolator.com | SUBMIT A TIP | RSS

Posts Tagged “if anyone's down for scrabulous let me know”

viral marketing

The Big Arcade Fire Surprise: What On Earth Could It Be?

Lost in all the In Rainbows hoopla earlier this week was the fact that the Arcade Fire—who, you may remember, put out the most important album of 2007 first—would be unleashing a huge surprise via the Web site BeonlineB this Saturday. Speculation over what the site, the name of which is derived from an anagram for Neon Bible, would be launching has run rampant over the past few days, with most of the guesses using the words "remix," "b-sides," "remixes," or "James Murphy." But what if the ever-innovative Canadians are going for something completely ... different? Something with a little bit of le Web 2.0 flair? More »