A front-line act with a months-old album decides to push his most obvious hit-bound song to radio—a song heavily reliant on a prominent sample of a deathless pop hit. But, bucking the day's prevalent trend, he decides not to release the song on the most popular singles medium, forcing most customers to buy his album.
It's a risky move, because the Billboard Hot 100 is dominated by songs that scale the chart by amassing sales as well as airplay. But the song is so mindlessly catchy, the act's people figure it'll be a big chart hit anyway with radio alone.
I could be talking about M.C. Hammer's 1990 smash "U Can't Touch This," the "Superfreak"-sampling hit that made the Top 10, even as Capitol refused to issue it as a cassingle.
But I could also be talking about Kid Rock's "All Summer Long," a mashup of Warren Zevon's "Werewolves of London" and Lynyrd Skynrd's "Sweet Home Alabama" that debuts on the Hot 100 this week at No. 80 despite his lack of interest in releasing it digitally.
Can the erstwhile Robert Richie pull off in 2008 what one Stanley Kirk Burrell pulled 18 years ago?
More »