
The major labels' latest attempt to jumpstart the physical-media market, the microSD card-with-album format known as SlotMusic, will start trickling into Best Buy and Wal-Mart outlets this week. The cards will retail for... $14.99. For a one-gigabyte memory card and an album, and the possibility of liner notes or cover art or that old standby of uselessness, cell phone wallpaper also being included. Sure, $14.99 is lower than the price of
some one-gig microSD cards, but at a time when Americans are cutting back on spending, you'd think that people would be more likely to try a new format of entertainment—even
with music files that are free of DRM—if they thought they were getting a deal of some sort. Especially since the cards are teeny tiny, and the whole "you can sync it with your portable music player right away" chatter doesn't hold water with iPods and iPhones, which don't have microSD slots. Oh, music industry, you never fail to misunderstand how real people who don't get promo copies of every CD under the sun actually, you know,
consume your product. Anyway, if you want to be the first on your block—or, hell, in your zip code—to try this new format out, the full list of "the 40 top artists" involved in this boondoggle after the jump.
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