Chicago Sun-Times critic Jim DeRogatis starts off
his chat with Pitchfork head honcho Ryan Schreiber by asking if forthcoming video venture
Pitchfork.TV will work off "the YouTube or YouPorn model," and things get stranger from there. Also much more argumentative! The whole q-and-a session, which is full of questions about Pitchfork's "new model" and how it affects the idea of Pitchfork as critical enterprise, whether or not Schreiber sees himself as the new Jann Wenner, and the obligatory mention of the evilness of MTV, clocks in around 3,500 words—and that's not even counting the DeRogatis-penned intro and the slightly defensive e-mail Schreiber sends along after the two signed off. After the jump a few highlights, for those of you whose "tl; dr" filter clicked on after seeing that word count.
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