Once More, With Loathing: Are Labels Moving To Kill The Single Again?
Last Friday, one of the regular commenters on my "100 and Single" column poured cold water all over my prediction that Estelle's "American Boy" might finally creep into the U.S. Top 10. Noted regular reader ukidol, "Estelle's song has been removed from iTunes since the start of the week, so she'll drop sharply in the next chart. Think they're hoping for a Kid Rock-style album boost."
We won't find out how Estelle fared until the new Hot 100 appears later today, but yesterday's release of SoundScan figures bears out ukidol's prediction. "American Boy," which the prior week was the sixth-best selling digital song in the country, fell to 64th, as its sales took a 78% tumble from 86,700 copies to 19,100 copies. (Presumably, virtually all of those 19,100 copies sold in the first day or two of the tracking week before the song got pulled from iTunes.)
As of last week, "American Boy" was at No. 11 on the big chart. While the radio half of the Hot 100's sales-plus-airplay formulation might keep the song from falling out of the Top 40, no amount of radio growth will keep it from dropping at least a double-digit number of slots—if not this week, then the next.
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