Idolator

The above ad for the NBA playoffs features "House Of Cards" from Radiohead's In Rainbows, a bit of licensing that, according to the eagle-eared blogger at Songs For Soap, may be the first time the band's licensed its music for ad markets in the US. Perhaps the fact that Steve Nash of the recently eliminated Suns was in this particular ad helped Thom & Co. warm up to licensing the track to the NBA? In 2002, he told ESPN The Magazine, "But you know, what's so great about them is that you can interpret the lyrics any way you feel.... I love Radiohead. They're really clever guys. And the music itself is just excellent." I wonder if he bought the In Rainbows discbox! After the jump, another ad, which brings together LeBron James, Kevin Garnett, and "Water From The Same Source" by the incredible string ensemble Rachel's. More »