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Posts Tagged “Marketing”

wouldn't you like to be a pepper too

Axl Rose Is Not Entirely Selfish When It Comes To Sharing His Soda

... but sharing the completed masters for Chinese Democracy is another story. Rose responded to Dr Pepper's declaration that it would give a free soda to every American—save Buckethead and Slash—if his long-delayed album came out this year via a statement on the official Guns N' Roses site: More »

a track marks special report

How Gnarls Barkley Became The Biggest Band In The World (In 12 Hours)

Yesterday, a song from Gnarls Barkley's forthcoming album The Odd Couple leaked, and late last night, the Daily Swarm wondered if it was a sign that the viral marketing for the duo's next album, out in April, had already begun. This sounds like a job for our long-dormant feature Track Marks, in which we track the popularity of a blogger buzz band—especially since the hype cycle on this traveled so fast, and even made a pit stop at our inbox. So without further ado...

ARTIST: Gnarls Barkley
HOMETOWN: The Internet Los Angeles
ALBUM: The Odd Couple, out April 8

More »

yooooooouuu

Soulja Boy Cranks Out A Lesson In Web 2.0 Marketing


The success of tribute-video favorite Soulja Boy has been called by some people the perfect example of Web buzz culminating in huge success, with his instructional dance videos (and subsequent clips like people who have learned their lessons, like the one above) being key to his success on the singles charts. Rafi Kam at Oh Word boils the success of Soulja Boy down to four points that people who "want to stay authentic and aren't currently creating ringtone rap or new dance hooks" can take away about how to find success on the new-world Internet: More »

marketing

Taco Bell's Marketing Department Loves The (Emo) Kids

McDonald's is holding parking-lot concerts (why not in the ball crawl?), Taco Bell is shoving burritos down the pieholes of musicians (as part of their egregious "Fourth Meal" plan to make America even fatter), and Burger King is slinging MP3s along with french fries. This podcasted interview with Sherri Daye Scott, editor at restaurant trade mag QSR, and a marketing guy from Taco Bell goes into a little bit more detail about the fast food chains' latest attempt to paint themselves as "hip" and "with it" and not, you know, large, faceless purveyors of fat-choked snack treats. More »

This Saturday, "brand ambassadors" will distribute samples of Beyonce's new fragrance, "Diamonds," at B's Madison Square Garden concert. [Page Six]

zune

A Zune Marketing Tactic That May Be Almost As Effective As Catering To Bloggers


An A.V. Club reader unearths a shocking new trend in house parties: More »

citizen cope

Citizen Cope Discovers Exciting New Underground-Marketing Scheme

From a New York City tipster, a tale of a musical publicity stunt gone awry: More »

marketing

Internet-Savvy Readers Don't Have Your Back (On The Sales Front)

Oh Word's Sacha Orenstein looks at factors affecting sales by recent offerings from Wu-Tang Clan member Ghostface Killah and Bay area rapper E-40. Ghostface's album, Fishscale, scooped up heralds from critics and bloggers left and right, while E-40's My Ghetto Report Card recieved little press; yet it wasn't the recipient of the huzzahs whose album went gold. Orenstein's analysis is a solid read, particularly for this nugget: More »

bad brains

Music-Catalog Marketers Know Us All Too Well

We have no idea whether this was a mass e-mail, or an offer sent specifically to nutjobs such as ourselves, but we just received one of the most bizarrely paired special offers of all time. Apparently, nothing goes better with a little H.R. than a whole lotta Captain & Tenille. More »

pandora

Pandora Opens A Revenue-Filled Box

A statistic that should make any record company executive do a double-take is buried within the Times' once-over on music-recommendation service Pandora: More »