If you're reading this and you're a dude between 18 and 34, you may be wondering how companies plan to reach you, the consumer, in the future. Well, don't worry! The corporations have you all figured out. According to the "Marketing To Men" conference recently held in New York,
the answer is "branded entertainment", better known to you as the age-old tradition of getting objectionable celebrities to pimp consumer goods. Whore among whores 50 Cent is among those spearheading the most recent multi-pronged attack on beleagured consumers, with not one, not two, but three tie-in products hitting stores in coming months, according to Violator Management's Chris Lighty:
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