http://cache.gawker.com/assets/base/img/thumbs140x140/idolator.com.png http://idolator.com/tag/money, money, money http://idolator.com/tag/money, money, money YouTube is rolling out "overlay ads"—ads that pop up over the bottom half of a video's screen for about 10 seconds—on the channels of 1,000 content partners today; during trials, the video-sharing site found that these ads had a staggering 75% click-through rate. Sure, these are much preferable to pre-rolls (those ads that air before videos and serve as little more than an annoying obstacle to content) but I have to wonder if part of those "click-throughs" were actually people clicking on the ads in hopes that they would stop messing up the view. Looks like the linked Telegraph story was missing a "who"; 75% of the people who clicked watched the whole advertisement they were led to. This, my friends, is why the world needs more copyeditors. [Coolfer]

]]> http://idolator.com/tunes/money%2C-money%2C-money/-292150.php http://idolator.com/tunes/money%2C-money%2C-money/-292150.php Wed, 22 Aug 2007 09:49:42 EDT mjohnston http://idolator.com/index.php?op=postcommentfeed&postId=292150&view=rss&microfeed=true