The Pitchfork Music Festival, held in Chicago's exceptionally lovely Union Park, was this weekend's other weekend-long rock marathon—and it was an exceptionally well-run collection of 'Fork-approved artists, sunshine, and opportunities to buy actual records. You can read about Stephen Malkmus and Bob Nastanovich busting out "Trigger Cut" and the heroic reception that Of Montreal garnered in lots of other places, but I had a more pressing question: What do fans of the site look like when they're AFK? I grabbed photographer/former Idolator guestblogger MTS and we ventured into the crowd.

Guv'ner - Time Rarely Stands Still [MP3, link expired]
Guv'ner [Merge Records]

WERS 88.9 FM (Emerson College)
Slogan: "Music for the Independent Mind"
A student-run, professionally managed station that broadcasts to the greater Boston area and eastern Massachussetts. A recent playlist included Joan Baez, Rogue Wave, Ellis Paul, Lightning Dust, Pavement and the National—almost in that order. Transitions are tight and the on-air talent evades the usual plagues of a college radio DJ, but with all that said, it feels almost too robotic.

WSBU 88.3 FM (St. Bonaventure University)
Slogan: "The Buzz"
Completely student-run and managed, broadcasting to upstate New York. I'd be willing to overlook the station's slogan—if it were broadcast year-round. Most recent charts included hot hits like the Shins, Muse, My Chemical Romance. Sounds like they're cribbing playlists from the teenagers on my block!

WGRE 91.5 FM (DePauw University)
Slogan: "Your Sound Alternative"
Students, where is your commitment to radio!? Another station that, sadly, does not broadcast in the summertime. I envision hundreds of bored teenagers in west central Indiana who are longing to hear Guster and the Arctic Monkeys. Look at what you've done—you've driven them to downloading!

WICB 91.7 FM (Ithaca College)
Slogan: "The station for innovation"
This station's signal spans two states and ranges from northern Pennsylvania to Lake Ontario. A recent playlist includes White Stripes, Robbers On High Street, Immaculate Machine, They Might Be Giants, and a hyperactive DJ who complains about iPhone. If I was living in Ithaca, I guess I'd be happy with just about anything. Not bad, not bad.

WVCR 88.3 FM (Siena College)
Slogan: "The Saint - We Play Anything"
If that slogan sounds cribbed from a JACK-FM commercial, you're getting warm. This student station is going where few independent stations dare to venture—formatless, shuffle-esque programming, interspersed with news. And while this station is probably a great training ground for tomorrow's radio professionals, the lack of character makes for a depressing listen.

Jay Reatard - Hammer I Miss You [MP3, link expired]
Jay Reatard [MySpace]

Procter & Gamble wants Luvs to be all that parents need.

Its new "All You Need is Luvs" marketing campaign uses the classic Beatles song "All You Need is Love" to spread the word about Luvs' Bear Hug Stretch diaper.

Bear Hug Stretch is the extra stretch added to the side tabs, which affix the front and back of the diaper, at no extra cost. The campaign is designed to offer a fresh approach to keep the brand relevant and top-of-mind with mothers. Saatchi & Saatchi, N.Y., created the execution.

The tune will play an important role in this new effort. "The song helps us break through the diaper advertising clutter and simply communicate to moms that Luvs diapers are 'all you need' to keep your baby happy," Saatchi & Saatchi account manager Mark Rolland said in a statement.

In the first 30-second spot, "All You Need is Love" is played in a light rock style over a scene where a family is enjoying quality time together. The father playfully encourages his son as he plays and tumbles with his favorite teddy bear.

Call me naïve, but is this what the Baby Boomer generation has come to—marketing its nostalgia for a diaper? I'm kind of dreading the thought of how far ad agencies can take this concept.

Luvs Aims To Be All Parents Need [BrandWeek, via The Daily Swarm]

Bishop Allen - Click, Click, Click, Click[MP3, link expired]
Bishop Allen - Rain [MP3]

Bishop Allen [Website]

It wasn't like the editors of AmPhoto were batting around ideas when they came up with the music-and-photos concept—the whole issue is sponsored by Nikon, as part of their "Visions of Rock" exhibit, where you can bask in the glory of the images within.

The photos themselves vary in quality. Graham Nash, Bryan Adams (no, really), Jakob Dylan, Andy Summers (the lone place where he can be free of Sting) and Lou Reed combine excellent technique with a wide variety of subject matter—fellow musicians, royalty, street life and more—and manage to make it engaging. They're not making up superficial excuses to mask sub-par quality of their work, which is what the other participants are doing. In fact, if I was rich, I'd wager that some musicians' assistants took their photographs. (Michael Stipe, did you steal Sasha Frere-Jones' broken hard drive?)

And what kind of glitzy, attention-grabbing issue would this be without some bragging about—I mean, discussion of—expensive gear? Let the eye-glazing begin: Lou Reed brags about splurging on an expensive lens and wearing it around his neck. Yes, Lou, I'm aware it's called barium crown glass, but if I see that Contax lens dangling around your neck like one of Flavor Flav's clocks, I'm yanking it off. Adams name-drops late photographer Herb Ritts (a.k.a. the guy who made all those Chris Issak videos look awesome). Former Hole/Smashing Pumpkins bassist Melissa Auf Der Maur explains how she rigs her shutter release on guitar pedals to photograph while playing. A neat concept, sure, but the "WomynsFest2k7" vibe given off by the photo is just too much to handle. It's safe to say, though, that she's light years ahead of Perry Farrell, whose photographs look like outtakes from his Satellite Party-inspired Photoshop doodles.

Visions of Rock [American Photo]

For someone who looks awful in hats, I seem to wear a lot of them these days: former roommate, blogger, radio personality, photographer, graphic designer, and contributor to outlets such as the Philadelphia City Paper, Paper Thin Walls, and Pitchfork. And for reasons that escape me, I'm currently contributing to Billboard's "Mobile Beat" blog. I do a mean rendition of Jefferson Airplane's "Somebody to Love" and I'm fascinated by the musical selections of figure skaters.

OK, have I proven myself to you? Yes? Fantastic. One final thing: you can call me Maria or MTS. I won't stand for this "Maria Tessa Sciarrino" nonsense, even if it was all of my fault to begin with. If time machines become a reality, I'm jumping in one to tell my teenage self that using my full name is the stupidest thing I've done next to attending art school.