Further proving the maxim that no one ever went broke–or lost the currency of mass attention–by underestimating the intelligence of the American public, Eminem managed to stretch the teabagging he received from Sacha Baron Cohen’s alter ego Bruno during Sunday night’s MTV Awards For Twilight into a fourth day of publicity for himself and Cohen’s upcoming flick yesterday. He confirmed to RapRadar what any sentient being watching the incident knew: The whole ass-kissing montage–and his attendant peevishness–was a stunt. Surprise! Surprise? More »

Perhaps realizing that “Twilight Really Popular With Kids Who Have Enough Spare Time To Engage In Phone-In Voting Campaigns” would be something of a boring takeaway from last night’s MTV Movie Awards, the bigwigs at Viacom decided to engage in some shenanigans involving Eminem, who performed two tracks from Relapse on the show, and Sasha Baron Cohen’s “flamboyant” alter-alter ego Brüno. Baron Cohen, wearing a pantsless getup that would make Lady GaGa proud, descended from the rafters of the Gibson Amphitheatre a la Fartman at the VMAs–only thanks to an “accident,” his path to the stage was diverted, and he wound up giving Eminem a piece of his, uh, mind. Em’s reaction, complete with storm-out, was convincing enough to make people wonder whether or not the whole thing was a work, a shoot, or a little bit of both. (It was a demanding aerial stunt on MTV, which means that the whole thing was probably planned within an inch of its life, but I wonder if Eminem thought that Baron Cohen’s bits would at least be a little more covered?) Clip after the jump. More »