
I've had MHD, the MTV Networks-powered high-definition channel, for a few months now, and its offerings at present seem to be a hodgepodge of electronic press kits, recent material from the vaults, stuff that's shown on MTV's European outlets, and concerts and movies that are available on DVD. (The movies, it probably should be noted, are interrupted by ads for either the channel itself or local businesses.) Between 3 a.m. and 9 a.m., MHD shows six hours of music videos—which would be great if any of the clips in rotation had come out in 2008, and if there were more than 50 videos in the running for airtime. (I mean, I appreciate the chance to see
a three-year-old video by the Click Five now and again, but every day is a bit excessive.) Well, today MTV Networks announced that it would be rebranding the channel and getting more aggressive about actually programming the thing. Behold: Palladia!
More »