
We weren't aware that Virgin's branding had extended from
soda and
makeup to digital music stores, but
Hypebot let us know that the US outlet of Virgin Digital has been shuttered. All existing subscribers will be shuttled over to Napster—which, like Virgin, protects its music files with PlaysForSure, the DRM standard for Windows Media files until Microsoft kicked it to the curb for the file-protection scheme it uses with the
Zune. This postpones the Napster deathwatch for at least another few weeks; we're starting to wonder if Microsoft's abandonment of the PlaysForSure standard may be the best thing to happen to the company. As more companies head for the digital-music exit (we're looking at you,
FYE) and pawn their subscribers off on the former MP3 outlaws, they can then breathe a sigh of relief and fire off another
"Go, Team!" press release.
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