Sure, 2008 doesn't seem like it's the best time to be starting a record label, what with sales being in the crapper and average consumers turning away from the idea of being a "music fan" in droves, but that's not going to stop Direct Holdings Americas, a.k.a. the people who bring you those Time-Life infomercials that you watch with half-opened eyes during insomniatic bouts of 3:30 a.m. channel-surfing. Their new venture, Saguaro Road Records, is going to bring full albums by artists to you through their currently existing distribution channels, and they are serious about success. They have a fully operational backend! And Edwin McCain! And an
imeem page! And the gall to charge $18 for a CD at
Target!
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