
"You may recognize Bow Wow when he pops up on HBO's
Entourage this September as a new client of Eric's (Kevin Connolly), but don't bother looking for his name in the credits. The 21-year-old rapper-actor is opting to use his real moniker, Shad Moss." Yes, this is a prelude to Mr. Wow hinting at his impending retirement from the rap game, or as I like to call it, "getting out while the getting's good." [
EW]

Rob Sheffield's
column in Blender now has a name: "Station To Station." The former
Rolling Stone writer, who recently joined
Blender's masthead, will be the first monthly columnist in the magazine's short history. [
FishbowlNY]

As it turns out, reports that Diddy had changed his name to Sean John were really just the result of... uh, well, I'm not really sure what to call it. Multiple mogul-personality disorder? Obsessive-compulsive Google Newsing? Here, see if you can come up with a name for it. Straight from the e-pen of the man's flack, the explanation: "Recent reports of a name change are totally false, he is still Diddy.... He is currently in 'Sean John' mode as the upcoming Sean John fashion show is scheduled for February 8 in New York." [
MTV / Photo: AP]