NEW YORK, 11:35 PM, THU JAN 8 | 16 POSTS IN THE LAST 24 HOURS | tips@idolator.com | SUBMIT A TIP | RSS

Posts Tagged “partying like it's 1999”

partying like it's 1999

QTrax Continues To Spend Money Like It Has An Actual Product To Launch


During the first dot-com bubble, I worked at a company that had a big, splashy launch party for one of its sites... even though the site hadn't launched, and, as it turned out, never would. The beleaguered ad-supported site QTrax, which has spent between $1 and $1.5 million on its debut-that-wasn't, seems to be taking a page from that book: A Romanian musician named Florin Grozea has apparently been on the comapny's VIP list, and he's been taking phonecam video of the company's launch events, including the QTrax-sponsored LL Cool J concert that went on the other night despite the site still not working, or having any catalog. (He also has video of the company's James Blunt show, but I'll spare you.) More »