Pepsi - Idolator

Posts Tagged “Pepsi”

cross bentonville, sleep with the fishes

Wal-Mart Not Thrilled With Pepsi's Free Downloads

Perhaps someone at Pepsi should have through through their promotion with Amazon a bit further before signing off. Wal-Mart and Target—who have been selling music a little bit longer than Amazon and not coincidentally, also sell a lot of Pepsi—are reported to be a little miffed with Pepsi for spending their ad dollars driving sales to an internet competitor, instead of sending customers into the racks at their brick and mortar establishments. On the other hand, if Amazon finally complete their research into the direct download of caffeine and heavy processed sugars, who will need to go to the store anyway? [Financial Times]

11:30 AM on Mon Mar 17 2008
By Dan Gibson
235 views, Comment

videodrone

Is The Sight Of A Justin Timberlake Ball Shot Going To Make America Embrace Legal Downloading?

Pepsi is sure hoping so, based on the Pepsi/Amazon MP3 ad above, which shows Justin Timberlake being driven out of his restaurant and through the streets of New York and its suburbs... thanks to the power of Pepsi's points program that will allow people who drink lots of carbonated sugar water to get "free" MP3s by Justin and other music stars. There's also an odd Andy Samberg cameo, the ball shot (it involves a mailbox), and a big honking ad for Justin's restaurant, because, you know, that's the only place where he hangs out when he's in town. Ugh, this isn't even as good as yesterday's ultra-dopey Haddaway-themed ad, which is why I'm wondering just how much time will elapse between the Super Bowl's final second and Pepsi kicking its ad agency to the curb. [Dailymotion via TDS]

8:53 AM on Thu Jan 31 2008
By Maura Johnston
713 views, 13 comments

Latest by cassidy2099: "Hey to you" redeems much of what I didn't like, i.e. Samburg. more »

Speaking of the Super Bowl, apparently Busta Rhymes, LL Cool J, and Missy Elliott are good enough to appear in a Diet Pepsi ad during the broadcast, but not good enough to actually do anything beyond stupidly rehashing an old Saturday Night Live skit from 10 years ago. Anyone want to bet on how well Haddaway will fare on next week's Digital Tracks chart as a result of this little bit of ad placement? [Nah Right]

2 comments

comebacks

Pepsi Cola And Michael Jackson To Burn Up The Super Bowl Airwaves This Sunday

Rumor has it that a Pepsi ad celebrating the 25th anniversary of Michael Jackson's Thriller will air during halftime of the Super Bowl, no doubt to keep people from switching over to the Puppy Bowl on Animal Planet and get them extra-pumped for Tom Petty's set. The ad will not be a "funny" re-enactment of the legendary commercial shown above; instead, it'll reportedly be based on the video for the album's title track, although I'm wondering if it's going to double as a promotion for the big Pepsi/Amazon MP3 music giveaway that's also launching during the big game. (Yes, I know Justin Timberlake was going to be the face of that campaign, but maybe everyone came to their senses and realized that a new-ish packaging of a classic record was a better way to get people excited about not illegally downloading music?) [Starpulse / YouTube]

1:45 PM on Tue Jan 29 2008
By Maura Johnston
1,020 views, 5 comments

Latest by kathotdog: @BadUncle: Last year The Puppy Bowl featured a kitteh half-time show - I hope for another one.Pick your favorites:[animal.discovery.com]I'm rooting for Kira and Scuba. more »

call the wahhhmbulance

Record Executives In "Maturity Of A Six-Year-Old" Shocker

I was all set to write a story about Pepsi's latest "buy a lot of soda and we'll give you something of much lesser value for the bottlecaps" promotion, which is going to allow users to swap their tops for MP3s at Amazon's digital-music store and be advertised via a Super Bowl commercial featuring Justin Timberlake (what, no Janet Jackson?), and how maybe using Timberlake to promote this when he hasn't put out an album in nearly a year and a half isn't exactly the best way to get people excited about expanding their digital-music libraries. But flogging nearly dead horses is the least of the music industry's problems, as evidenced by this quote hidden deep in this Times story on the Amazon-Pepsi alliance: More »

8:43 AM on Mon Jan 14 2008
By mjohnston
876 views, 2 comments

Latest by StuntKockSteeev: I'm still waiting for all of the Faygo I drink to net me some ICP mp3's. more »

the new model

Is Every Major Going To Plunge Into The MP3 Waters?

In news that should give you a pretty solid idea of the music industry's control over the way its products are distributed, Billboard reports that three titans of American culture that really don't have a lot to do with music at all—Wal-Mart, Pepsi, and the Super Bowl—may be what finally pushes all four major labels out of their digitally rights-managed cocoon and into the world of MP3s. More »

5:42 PM on Fri Nov 30 2007
By mjohnston
611 views, 2 comments