While not as entertaining as
Denny's recent rock sponsorships (Want to hang out with Katy Perry and Say Anything?
Go to Denny's!), the Red Roof hotel chain is planning a similarly extensive campaign with country musicians. "Red Roof knows its guests," says CEO Joe Wheeling. "They love Country Music, they love football; they are patriotic and hard working. Red Roof Loves Country is our way of giving back to our core customers, connecting them to the music and artists they love." Along with ads featuring Red Roof "Ambassadors" Little Big Town and Phil Vassar, the chain will hold promotional radio contests, even giving away a year's worth of mortgage payments.
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