<![CDATA[Idolator: pitchfork.tv]]> http://cache.gawker.com/assets/base/img/thumbs140x140/idolator.com.png <![CDATA[Idolator: pitchfork.tv]]> http://idolator.com/tag/pitchfork.tv http://idolator.com/tag/pitchfork.tv <![CDATA[Pitchfork.tv Vs. Videogum: It's On! (Not Really.)]]> Now that Pitchfork's video-heavy Pitchfork.tv and Stereogum's "Television With Even Less Pity Than Television Without Pity" spinoff Videogum have safely launched, we can all see the folly of all the pre-launch "OMG direct competitors?!?" chatter that threatened to sag the meta-music-blogosphere past its already-pretty-low point. Yes, "video-related sites that are brand extensions of popular music sites and launching in early April" could be a (somewhat wordily named) trendlet, but surely anyone trying to lump the two together as direct competitors is either really overly invested in pitching a trend story on this topic or not so into concepts like "nuance" or "completely different business models and also kind of different audiences." [Hypebot]

]]> http://idolator.com/377756/pitchforktv-vs-videogum-its-on-not-really http://idolator.com/377756/pitchforktv-vs-videogum-its-on-not-really Wed, 09 Apr 2008 10:30:00 EDT Maura Johnston http://idolator.com/index.php?op=postcommentfeed&postId=377756&view=rss&microfeed=true <![CDATA[Obligatory Pitchfork.TV Discussion Thread]]> After much hype, Pitchfork.tv launched today, and it is totally... a site with original music-video content. Like many of this summer's festivals, Radiohead is the headliner, tossing off a performance of "Bangers and Mash" that came out of a jam session in Nigel Godrich's basement. Which autoplays every time you go to the site, which is just a little annoying. I'd write more of a blow-by-blow review, but in the time that it takes to watch LoudQuietLoud this could become a 50-comment thread!

So instead I'll just point you in the direction of the Pitchfork-premiered video for one of my favorite songs this year, M83's "Graveyard Girl," and leave you all to argue whether or not a site that's so rich on content that actually requires paying semi-close attention to for kinda long periods of time, instead of quickly skimming numerical ratings/download links, will be as runaway a success as its parent. I'm not sure myself, but my head for business is a little cloudy these days.

Pitchfork.tv [Official site]

]]> http://idolator.com/376686/obligatory-pitchforktv-discussion-thread http://idolator.com/376686/obligatory-pitchforktv-discussion-thread Mon, 07 Apr 2008 08:56:24 EDT Maura Johnston http://idolator.com/index.php?op=postcommentfeed&postId=376686&view=rss&microfeed=true