<![CDATA[Idolator: qtrax]]> http://cache.gawker.com/assets/base/img/thumbs140x140/idolator.com.png <![CDATA[Idolator: qtrax]]> http://idolator.com/tag/qtrax http://idolator.com/tag/qtrax <![CDATA[QTrax! It's Back! And It's Ready For Action!]]> qtraxxx.pngAfter a disastrous launch of a content-free version of its site that left its CEO sputtering and pundits giggling, the ad-supported music service QTrax is ready to try again, with a relaunch set for June 18. QTrax's initial launch was plagued by all of the major labels it trumpeted in its press release holding their content back from the service at the last minute; since then, EMI and Universal Music Group have signed their wares away to the site, although both labels have stipulated that their music has to be distributed through a method that's more traditional (and less BitTorrent-like) than QTrax's licensed peer-to-peer service. (Which should end well.) Anyway, I know it's a long shot, but I wonder if any budding entrepreneurs out there have taken away the lesson that they should focus less on the splashy launch parties and more on developing an actual product with their seed money. It's a hard lesson for dot-coms to learn—even in 2008, inexplicably—but it certainly makes the Google News hits a bit less ulcer-inducing. [Silicon Alley Insider]

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http://idolator.com/395914/qtrax-its-back-and-its-ready-for-action http://idolator.com/395914/qtrax-its-back-and-its-ready-for-action Thu, 12 Jun 2008 09:00:00 EDT Maura Johnston http://idolator.com/index.php?op=postcommentfeed&postId=395914&view=rss&microfeed=true
<![CDATA[Major Labels Creep Further And Further Down The Free-Music Path]]> EMI has reached deals with ad-supported music services QTrax and SpiralFrog, allowing songs from their catalog to be delivered to users at no cost (well, aside from the opportunity cost of watching ads). Both services now have content from EMI and Universal Music Group available for download, but the majors' deals with the slightly less embarrassingly named QTrax have a catch: See, QTrax had originally billed itself as a free peer-to-peer service, just before the service's disastrous non-launch at the MIDEM conference earlier this year. But the words "peer-to-peer" strike fear in the hearts of major-label execs, so people who want to use QTrax for their legal free music will have to use an alternate downloading method.

Qtrax had originally planned to offer up the big labels' tracks through a P2P service, which would theoretically mean that users were able to download a much wider variety of music than the stuff commonly available at digital stores like iTunes (AAPL). That's because QTrax would offer tunes that were officially sanctioned by the majors, as well as "grey" music — stuff that the labels would likely approve, like live tracks, but hadn't gotten around to yet.

But apparently, EMI and UMG aren't too keen on the whole P2P thing. Neither label's music will be available through P2P: Instead the music will come directly from Qtrax's servers.

Which I'm sure won't tax them at all. (Then again, the service may not have enough users for the load to be an issue.)

Would-Be Free Music Service Signs EMI; Two More Majors To Go [Silicon Alley Insider]

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http://idolator.com/394929/major-labels-creep-further-and-further-down-the-free+music-path http://idolator.com/394929/major-labels-creep-further-and-further-down-the-free+music-path Wed, 04 Jun 2008 09:30:00 EDT Maura Johnston http://idolator.com/index.php?op=postcommentfeed&postId=394929&view=rss&microfeed=true
<![CDATA[QTrax Begins The Post-Disaster Spin Process]]> qtraxxxxx.gifSo-called "legal peer-to-peer" site QTrax has sent out an e-mail to the people who signed up for the site after its splashy non-launch, claiming that "technical issues" are lurking behind the fact that none of the site's users are able to download any songs, and that the company "has tremendous respect for the rights of artists and musicians and we are pleased to see so many users who share our philosophy." Somehow, the e-mail neglected to add the fact that none of the world's major labels were as willing to share that philosophy as everyone else, but I'm sure that's just an oversight. [Coolfer]

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http://idolator.com/352788/qtrax-begins-the-post+disaster-spin-process http://idolator.com/352788/qtrax-begins-the-post+disaster-spin-process Tue, 05 Feb 2008 11:45:19 EST Maura Johnston http://idolator.com/index.php?op=postcommentfeed&postId=352788&view=rss&microfeed=true
<![CDATA[QTrax Continues To Spend Money Like It Has An Actual Product To Launch]]>
During the first dot-com bubble, I worked at a company that had a big, splashy launch party for one of its sites... even though the site hadn't launched, and, as it turned out, never would. The beleaguered ad-supported site QTrax, which has spent between $1 and $1.5 million on its debut-that-wasn't, seems to be taking a page from that book: A Romanian musician named Florin Grozea has apparently been on the comapny's VIP list, and he's been taking phonecam video of the company's launch events, including the QTrax-sponsored LL Cool J concert that went on the other night despite the site still not working, or having any catalog. (He also has video of the company's James Blunt show, but I'll spare you.)



Between the money being spent like water, the stock-manipulation allegations, and the CEO's sputtering about being sabotaged and the company's wares really truly working for Macs, this whole thing is starting to seem like the plot for a Rob Schneider movie, in which our (well-meaning, but kinda slow) hero gets duped into being the figurehead for a seemingly legit company's brave foray into the digital-music era. We're at the part of the movie right now where ,the company's seedy, one-step-up-from-penny-stock-spam motivations are coming to light, everything is crashing around Schneider, and the company's founders are in an undisclosed location, sipping mai tais and rolling around in the money they got from their stock price shooting up from four cents to five. How will it all end? Perhaps with another LL Cool J performance!

Qtrax Partying Continues In Cannes, Dollar Figures Bubble [Digital Music News]
Florin Grozea >>> Hi-Q [hiq.ro]

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http://idolator.com/350502/qtrax-continues-to-spend-money-like-it-has-an-actual-product-to-launch http://idolator.com/350502/qtrax-continues-to-spend-money-like-it-has-an-actual-product-to-launch Wed, 30 Jan 2008 08:52:19 EST Maura Johnston http://idolator.com/index.php?op=postcommentfeed&postId=350502&view=rss&microfeed=true
<![CDATA[Was the whole QTrax fiasco the end result ... ]]> Was the whole QTrax fiasco the end result of a scheme to pump up the stock of Brilliant Tech Corp, the online service's parent company? Some numbers to chew on: The stock "has languished at 5 cents for more than a year. But on Monday after the announcement the price almost doubled to 9 cents before falling back to 4.5 cents after revelations from the labels. And now speculators willing to gamble that Qtrax will complete the deals have raised the stock to 5.5 cents." [Hypebot]

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http://idolator.com/350238/ http://idolator.com/350238/ Tue, 29 Jan 2008 14:30:42 EST Maura Johnston http://idolator.com/index.php?op=postcommentfeed&postId=350238&view=rss&microfeed=true
<![CDATA[QTrax: The Hilarity Continues]]> qtraxxxxx.gifThe saga of QTrax—the so-called legal peer-to-peer service that was set to launch Sunday night with a splashy £500,000 presentation at the MIDEM conference, only to have a lot of egg on its face when it was revealed that the company didn't actually have any signed agreements with the major labels whose wares it would be hocking—is dragging on, with CEO Allan Klepfisz spinning like mad, telling everyone that his company is "not idiots," and floating a few conspiracy theories:

"We are not idiots," he said."We wouldn't have launched the service in front of the whole music industry unless we had secured its backing. We feel we have been unfairly crucified because a competitor tried to damage us. Everyone is very upset."



A competitor? Is he hurling those accusations at the still-croaking ad-supported music site SpiralFrog, or is there another doomed company outfit that's trying to compete with QTrax out there? I'm guessing it'll be a while before we find out the details, given that the QTrax higher-ups don't seem to really be into focusing on the nitty-gritty based on this other quote from Klepfisz:

"As the world's first free and legal P2P service that has chosen to spend 4.5 years on licensing and not to violate IP rights, we have decided that we will provide activation keys shortly upon final execution of all pertinent contracts."

Four and a half years and yet you don't double-check to see if your contracts are signed on your big expensive press-blitzed launch day? I mean, I know the promise of a James Blunt concert could lead some people out there to get distracted by the stars in their eyes, but come on.
QTrax: We're Launching...Someday [Silicon Alley Insider]
Music file-share site Qtrax forced into humiliating U-turn [Times Online]

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http://idolator.com/350032/qtrax-the-hilarity-continues http://idolator.com/350032/qtrax-the-hilarity-continues Tue, 29 Jan 2008 10:30:45 EST Maura Johnston http://idolator.com/index.php?op=postcommentfeed&postId=350032&view=rss&microfeed=true
<![CDATA[Sony BMG doesn't have a deal with the allegedly ... ]]> Sony BMG doesn't have a deal with the allegedly legal peer-to-peer service QTrax, either. Which means that the company is zero-for-four as far as deals with the major labels go. For its part, the company's CEO is spinning away, telling CNet, "It's true, some of the deals may not be locked in ink, but it's also true that we had understandings. In some cases, we had endorsements." Don't you just love the smell of vaporware in the morning? [Silicon Alley Insider]

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http://idolator.com/349633/ http://idolator.com/349633/ Mon, 28 Jan 2008 11:30:51 EST Maura Johnston http://idolator.com/index.php?op=postcommentfeed&postId=349633&view=rss&microfeed=true
<![CDATA[QTrax: The "Legal P2P" That Isn't Quite Legal]]> qtraxxxxx.gifAfter putting up a pretty Web page on Friday and having a splashy launch event at the MIDEM conference yesterday, QTrax—the long-in-the-works ad-supported peer-to-peer system that was supposedly going to have all four major labels on board—was supposed to launch its client at midnight ET. But there's one small problem: Three of the four major labels don't actually have deals in place with the service, thus throwing the "legal" part of the company's whole "legal peer-to-peer" claim in serious doubt.

"Warner Music Group has not authorized the use of our content on Qtrax's recently announced service," WMG spokesman Will Tanous told SAI via e-mail. Universal Music Group, the world's biggest music label, doesn't have a deal with QTrax either but is in talks with the company, says a person familiar with the situation. The LA Times quotes an EMI pr person saying that they're not in either. We haven yet to hear back from Sony-BMG, the fourth big major.

Here's the QTrax response, as of 9:57 pm eastern Sunday night: ""We are in discussion with Warner Music Group to ensure that the service is licensed and we hope to reach an agreement shortly."

QTrax officials had previously said they had deals with all four majors, which would give them access to a catalog at least as big as the 5 million tracks that Apple sells through its iTunes service. But we're told that the service's previous deal with Warner, signed in 2006, expired last year.

Launch delays strike again! Although it's probably not a good sign that they decided to go through with the press blitz despite not having 75% of the major-label population on board. (Didn't anyone learn the lessons of AnywhereCD?) The site's sort of up, although people have been reporting issues with downloading the client to me. (I'm locked out until March 18 at least since I'm on a MacBook.) You can see its inner workings (no download required!) at music.qtrax.com; right now they appear to be offering albums from the labels they're currently squabbling with, although given the delays that I've heard about I wouldn't be surprised if those pages were just placeholders. At least they give you the option of buying digital copies of said albums through their Amazon affiliate links, right? I bet they'll make tens of dollars off those today!

Warner, UMG, EMI: No Deals With Free Music Service QTrax (WMG) [Silicon Alley Insider]

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http://idolator.com/349526/qtrax-the-legal-p2p-that-isnt-quite-legal http://idolator.com/349526/qtrax-the-legal-p2p-that-isnt-quite-legal Mon, 28 Jan 2008 10:00:28 EST Maura Johnston http://idolator.com/index.php?op=postcommentfeed&postId=349526&view=rss&microfeed=true
<![CDATA[A tip from a reader who apparently uses Windows, ... ]]> A tip from a reader who apparently uses Windows, and tried to download QTrax earlier: "It appears that Qtrax did not actually launch their beta. The download button on their site does not actually download anything yet. A lot of people doubt that their technical approach would be viable at all. They have a press conference at MIDEM on January 27th. We shall see if they manage to launch or not." I went to check out this claim, and lo and behold, if you go to the download page, the button that allegedly gives you the goods has been replaced by a "sign up to find out when we launch!" form. Hmmm. Hmmm. [Earlier]

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http://idolator.com/349052/ http://idolator.com/349052/ Fri, 25 Jan 2008 13:45:41 EST Maura Johnston http://idolator.com/index.php?op=postcommentfeed&postId=349052&view=rss&microfeed=true
<![CDATA[Will QTrax's Legal Peer-To-Peer System Inspire The World's BitTerrorists To Go Legit?]]> qtraxxxxx.gifWell, probably not. But it's still worth noting that the long-in-the-works sanctioned P2P site QTrax—which has songs from all four major labels in its catalog—launched its beta site today, only three months after it was supposed to. QTrax is going to be another attempt at the "'free' music that makes you stare at advertising" model that's recently been tested by the money-burning SpiralFrog, and judging by the company's high placement on Google Trends this morning it would seem that at least a few people are interested in checking it out.



While heralding its easy installation process and ability to snag ringtones from its system, for some reason the QTrax marketing material doesn't mention whether or not the downloadable tracks are copy-protected or set to expire after a certain number of plays. (A New York Times story in April hinted that many songs would "expire" after five plays, and attempts to listen to expired songs would result in users being directed to a purchase page.) I'd test this claim out myself, but—wait for it!—the Mac client won't be ready until mid-March, which leads me to believe that the songs are copy-protected somehow. (SpiralFrog's downloads, for example, expire after 30 days, and they too have the blessing of the major labels.) The QTrax powers that be wouldn't be trying to snooker people into trying the site out and harvesting their e-mail addresses before getting a full feel for its "user experience," would they?

QTrax [Official site]

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http://idolator.com/348932/will-qtraxs-legal-peer+to+peer-system-inspire-the-worlds-bitterrorists-to-go-legit http://idolator.com/348932/will-qtraxs-legal-peer+to+peer-system-inspire-the-worlds-bitterrorists-to-go-legit Fri, 25 Jan 2008 10:00:33 EST Maura Johnston http://idolator.com/index.php?op=postcommentfeed&postId=348932&view=rss&microfeed=true
<![CDATA[Major Labels Finally Arrive To The Peer-To-Peer Party]]> snipshot_e411mgeasckb.jpgThe peer-to-peer service QTrax, which calls itself "the world's first licensed Gnutella client," will launch in October, according to a story in today's New York Post. QTrax will have songs from all four major labels in its catalog, and there are high hopes for the service; there's a catch, though, and according to an April piece in the New York Times it's that the downloaded songs are locked down by copy protection. After a certain number of plays, users will be directed to buy the tracks, which no doubt helped make the service more attractive to the majors:

With a full complement of songs from the major labels as well as the esoteric live recordings and personal tracks stemming from users' own collections, Klepfisz estimates Qtrax will have access to between 20 million and 30 million copyrighted songs at launch in October.
At that size the service could not only be considered a legitimate threat to Apple's iTunes, which only features 5 million songs, but also a better economic proposition as well (record labels collect about 70 cents on each iTunes sale).

That Qtrax has the support of the four major record labels - EMI, SonyBMG, Universal Music Group and Warner Music Group - and all of their respective publishing divisions underscores the industry's increasing realization that peer-to-peer services can't be sued out of existence and instead should be embraced as a potentially lucrative new source of revenue.

We have a lot of questions about QTrax, and they go beyond "Will this thing take off?" (It's too early to tell on that, but we aren't 100% optimistic; after all, a file-sharing application needs actual filesharers to be successful.) Here were a few:

• The phrase "full complement of songs from major labels" stuck out to us—will the entire catalogs of these labels be available on the service, or will the majors first experiment with catalog material and slightly older music as a way to get their feet wet?
• How will, say, the DRM-free offerings that EMI is engaging in right now compete with the QTrax versions of the songs, which will be protected upon first download as a way to encourage purchase—wouldn't it be easier for users to just go to another store that sells restriction-free versions of the tracks?
• These songs from users that go beyond the major-label offerings—how will the service be able to figure out which ones are spoof-tagged major-label tracks, a mainstay of all peer-to-peer services? And what about those live versions of songs, particularly from bands that don't take kindly to soundboard recordings?
• The files—which are allegedly in a format called "MPQ"—aren't all going to be Windows Media, right? If that's the case, seriously, you can just bin this thing right away.

FILE-$HARING [NYP]
Earlier: Music Industry Remains Unclear On "File-Sharing" Concept

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http://idolator.com/tunes/qtrax/major-labels-finally-arrive-to-the-peer+to+peer-party-272005.php http://idolator.com/tunes/qtrax/major-labels-finally-arrive-to-the-peer+to+peer-party-272005.php Mon, 25 Jun 2007 15:35:18 EDT mjohnston http://idolator.com/index.php?op=postcommentfeed&postId=272005&view=rss&microfeed=true
<![CDATA[Music Industry Remains Unclear On "File-Sharing" Concept]]> qtrax.gifToday's New York Times looked at QTrax, another attempt to establish ad-supported peer-to-peer distribution for free, legal music; it has deals with three of the four major label groups, and it originated as a rogue peer-to-peer company about four years ago. Coolfer pretty much sums up our feelings on why QTrax is doomed—particularly his point about how the insistence on calling QTrax a "file-sharing service" is misleading at best, and outright deception at the worst. While QTrax runs through the Gnutella client, the file selection will be limited by participating labels, and the files themselves will be DRM'd up the wazoo (according to the story, most major-label acts will allow five "free" plays before routing the user to a purchase page). Anyway, we're sure that this splash will inspire a lot of chatter before the domain gets sold to a phone-card company or something in eighteen months' time; in the meantime, we're going to post an MP3 of the track we thought of every time we tried to write this item:

Q-Feel - Dancing In Heaven (Orbital Be-Bop) [MP3, link expired]
New Model for Sharing: Free Music With Ads [NYT]

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http://idolator.com/tunes/qtrax/music-industry-remains-unclear-on-file+sharing-concept-254461.php http://idolator.com/tunes/qtrax/music-industry-remains-unclear-on-file+sharing-concept-254461.php Mon, 23 Apr 2007 18:18:43 EDT mjohnston http://idolator.com/index.php?op=postcommentfeed&postId=254461&view=rss&microfeed=true