Idolator

Whatever your opinion of the site, we can all agree that the last thing the Internet/humanity needs is another fussbudget print media type "discovering" that (oh noes) Pitchfork is "snobby" or "snarky" or that its writers^* occasionally overreach. So it goes with Advertising Age's Larry Dobrow, who's peeved that Pitchfork doesn't write "about music in a way that makes me want to listen." Unlike Ultragrrrl. (No, really. He holds up Ultragrrrl's blog as a positive alternative to Pitchfork. Sure, he also mentions the great Popdose. But c'mon!) It's hard to say what's worse, Dobrow's painfully forced attempts at off-the-cuff snark of his own—"That said, I'd no sooner spend any significant length of time with Pitchfork than with 'No Jacket Required.' (Yeah, I just went there.)"...make it stop, mommy!—or his complete failure in this (one paragraph!) examination of the state of Pitchfork's advertising, a topic you'd think was pretty germane to the readers of the publication that cuts his checks. More »