Fortune reports on “OMG blogs can be record labels” poster child RCRD LBL hooking up with The Fader’s site, indie-leaning tipsheet The Tripwire, and the members-only DJ site 1200 Squad to form an ad network: “Thefader.com, for instance, has 93,000 unique monthly users. RCRD LBL has 125,000. Thetripwire.com, an ‘indie’ rock destination, has 15,000. The hip-hop oriented 1200squad.com has only registered users…. By rolling the sites into a network, Cohen and Stone can now approach advertisers with an audience of nearly 240,000.” Is it just me, or does simply adding up those unique users and reaching a nice, big, round number equal some faulty math? Especially since the two largest sites in the equation frequently give each other the linkaround, and presumably have some unique-visitor overlap? MORE »
Posts Tagged ‘RCRD LBL’
RCRD LBL’s Vowel-Less Ways Continue To Vex Us
Digg Readers Have Some Issues They’d Like To Discuss With RCRD LBL
RCRD LBL, the legit, vowel-free MP3 blog that’s the combined effort of a bunch of indie/quasi-indie record labels and Gizmodo/Engadget’s Peter Rojas, launched yesterday. And the occasion had Maura wondering if there were enough regular folks out there familiar with the well-established, but still essentially marginal, concept of an MP3 blog to make the site profitable for the labels and artists trying to turn the format into a money-maker. But surely if nothing else, “Rojas’ gadget-blogging background will probably earn him some extra love/eyeballs from the ‘free music at all costs’ crowd at Digg.” Ah, but perhaps not. Because the Diggers have responded in their inimitably whiny fashion, and while they have some of the same complaints that Idolator’s readers did (the site is too busy, no vowels), they’re (shockingly!) even less impressed with the RCRD LBL than y’all were. MORE »
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RCRD LBL Drags MP3 Blogging Into Semi-Legitimacy
So RCRD LBL, the joint venture between Gizmodo/Engadget founding editor Peter Rojas and Downtown Records, launched today, and surprise: It’s an MP3 blog! Well, but it’s an MP3 blog with one important twist: It pays the artists whose work is featured on it, thanks in part to some totally sweet advertising revenue from the likes of Nikon and Puma. Which is why its first post is all, “please don’t rehost our tracks! thanks!” Yeah, good luck with that, guys. MORE »
The ad-supported, semi-bloggy label RCRD LBL, which will offer music by the likes of Gnarls Barkley and the Cold War Kids for free, will launch Nov. 15–just in time for all those OiNK refugees to finally, finally stop crying and resume their hunt for music that doesn’t cost them a dime. MORE »
The ad-supported, semi-bloggy label RCRD LBL, which will offer music by the likes of Gnarls Barkley and the Cold War Kids for free, will launch Nov. 15–just in time for all those OiNK refugees to finally, finally stop crying and resume their hunt for music that doesn’t cost them a dime. MORE »
Downtown Records Comes Up With A Business Model That May Be A Little “Crazy”
Downtown Records, the home to Gnarls Barkley, Art Brut, and the Cold War Kids, is planning on launching a new label with a slightly different, slightly bloggy business model later this year:
In a move designed to upend the traditional record label business model, Downtown Records and Internet entrepreneur Peter Rojas plan to launch an online-only record label that will offer its music for free and generate revenue only through advertising and sponsorships, The Post has learned.
Dubbed RCRD LBL and targeted for launch this fall, the venture aims to merge free, exclusive music with niche blog content to offer advertisers highly targeted sponsorship opportunities. Or, to put it another way, the label marries Downtown’s ability to identify cutting-edge artists - the label’s roster includes blog-beloved bands like Gnarls Barkley and Cold War Kids - with the architecture of Rojas’ weblogs to create a next-generation online music company.
One source familiar with the project described it as a “curated YouTube or MySpace for music with an editorially driven filter.”
