So Soulja Boy's personal line of kicks are going to be called Yums, which is appropriate since the colors they're available in are bright hues that bring to mind Sour Patch Kids, Trix, and other sugar-covered things that are really bad for your teeth and well-being. But! They're also packaged in what look to be emoticon-covered boxes, because if there's one thing Soulja Boy is
all about, it's keeping himself Internet-real. Which may also be why he seemingly hasn't moved out of the bedroom where he first became a YouTube star—he knows that said room, with its photographs stuck to the wall and dorm-room furniture, is his own personal soda-fountain counter, and it reminds him of his humble origins every time he hunkers down to go to sleep. Or at least it will until he has the whole thing bronzed. [
SODMG.com via
ONTD]
Idolator
Man, am I conflicted about this new Soulja Boy video, "Donk." On first listen, it sounded like Ice-T's worst fears writ large: A kid yelping about asses and humping the clap beat like Luke was sponsoring a Miami Bass Special Olympics. The moves in the video barely even seemed to correlate to the music while looking like they were given more consideration than the music itself. But with its almost wanton tempo shifts and monotonous typewriter drums, this is just the rap equivalent of Slipknot, something flashy and aggressive for the kids that many adults simply do not need in their life. Plus, what do you really want from the fifth single off an album that had one sole major success, especially if that success was "Crank Dat?" [Pop Eater]
Soulja Boy has said "YAHHH TRICK YAHHH" to his 21 & Under Tour—which also featured Lil Mama and Tiffany Evans—so the ringtone rapper can "work on his new album," or so his people claim. So, what do you think: Is "working on his album" code for "watching his YouTube hits add up so he can 
