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	<title>Music News, Reviews, and Gossip on Idolator.com &#187; Starbucks</title>
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	<link>http://idolator.com</link>
	<description>Music News, Reviews, and Gossip on Idolator.com</description>
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		<title></title>
		<link>http://idolator.com/397038/397038</link>
		<comments>http://idolator.com/397038/397038#comments</comments>
		<pubDate>Wed, 25 Jun 2008 01:45:00 +0000</pubDate>
		<dc:creator>Maura</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Starbucks]]></category>

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		<description><![CDATA[Say goodbye to those days when you could pick up an Adele CD with your Caramel Frappucino: Starbucks will dump almost all of its in-store music offerings over the next three months, according to sources. <a class="more" href="http://idolator.com/397038/397038">More&#160;&#187;</a>]]></description>
			<content:encoded><![CDATA[<p><img alt="sbux.JPG" src="http://cdn.idolator.com/assets/resources/2008/04/sbux-thumb.JPG" width="200" height="242" class="left" />Say goodbye to those days when you could pick up an Adele CD with your Caramel Frappucino: Starbucks will dump almost all of its in-store music offerings over the next three months, according to sources. This news shouldn&#8217;t come as much of a surprise, given that the coffee company has been <a href="http://idolator.com/383861/starbucks-dumps-a-venti-latte-over-its-hopes-of-being-in-the-music-business">slowly inching away from its entertainment-business aspirations</a> over the past few months, but it probably isn&#8217;t making music execs all that happy, given that Starbucks was apparently moving some 4 million CDs a year. [<a href="http://www.alleyinsider.com/2008/6/starbucks_sbux_dumping_cds_itunes_gift_cards_aapl_">Silicon Alley Insider</a>]</p>
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		<item>
		<title></title>
		<link>http://idolator.com/5023752/5023752</link>
		<comments>http://idolator.com/5023752/5023752#comments</comments>
		<pubDate>Wed, 25 Jun 2008 01:45:00 +0000</pubDate>
		<dc:creator>Maura</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">77844062b0b29c679a19201621d870e5</guid>
		<description><![CDATA[Say goodbye to those days when you could pick up an Adele CD with your Caramel Frappucino: Starbucks will dump almost all of its in-store music offerings over the next three months, according to sources. <a class="more" href="http://idolator.com/5023752/5023752">More&#160;&#187;</a>]]></description>
			<content:encoded><![CDATA[<p><img alt="sbux.JPG" src="http://cdn.idolator.com/assets/resources/2008/04/sbux-thumb.JPG" width="200" height="242" class="left" />Say goodbye to those days when you could pick up an Adele CD with your Caramel Frappucino: Starbucks will dump almost all of its in-store music offerings over the next three months, according to sources. This news shouldn&#8217;t come as much of a surprise, given that the coffee company has been <a href="http://idolator.com/383861/starbucks-dumps-a-venti-latte-over-its-hopes-of-being-in-the-music-business">slowly inching away from its entertainment-business aspirations</a> over the past few months, but it probably isn&#8217;t making music execs all that happy, given that Starbucks was apparently moving some 4 million CDs a year. [<a href="http://www.alleyinsider.com/2008/6/starbucks_sbux_dumping_cds_itunes_gift_cards_aapl_">Silicon Alley Insider</a>]</p>
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		<title>Sonic Youth Reveals Tracklisting For Daring Friend-Curated Hit Comp</title>
		<link>http://idolator.com/392705/sonic-youth-reveals-tracklisting-for-daring-friend-curated-hit-comp</link>
		<comments>http://idolator.com/392705/sonic-youth-reveals-tracklisting-for-daring-friend-curated-hit-comp#comments</comments>
		<pubDate>Thu, 22 May 2008 03:30:00 +0000</pubDate>
		<dc:creator>anthonyjmiccio</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Beck]]></category>
		<category><![CDATA[Radiohead]]></category>
		<category><![CDATA[Sonic Youth]]></category>
		<category><![CDATA[Starbucks]]></category>

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		<description><![CDATA[<p>As may you may have heard, Sonic Youth has decided to skip the traditional best-of route, instead getting famous friends like Mike D, Radiohead and Eddie Vedder to pick less familiar, more personal choices like "100%," "Kool Thing," and "Teen Age Riot." Only six of the fifteen older titles selected have never received a video treatment, and one of those is "Expressway To Yr Skull." This basically leaves "Stones," "Tuff Gnarl," "Rain On Tin," "Tom Violence" and "The World Looks Red" as genuinely surprising tracks to find on a SY comp, so thank you Allison Anders, Dave Eggers, Flea, Gus Van Sant, and Chloe Sevigny. <i>Hits Are For Squares</i>? Wouldn't a more accurate title have been <i>Starpower</i>? Let's attempt to deduce the curators' logic.</p> <a class="more" href="http://idolator.com/392705/sonic-youth-reveals-tracklisting-for-daring-friend-curated-hit-comp">More&#160;&#187;</a>]]></description>
			<content:encoded><![CDATA[<p><img alt="sonicyouth.jpg" src="http://cdn.idolator.com/assets/resources/2008/05/sonicyouth.jpg" width="500" height="385" class=left/>As may you may have heard, Sonic Youth has decided to skip the traditional best-of route, instead getting famous friends like Mike D, Radiohead and Eddie Vedder to pick less familiar, more personal choices like &#8220;100%,&#8221; &#8220;Kool Thing,&#8221; and &#8220;Teen Age Riot.&#8221; Only six of the fifteen older titles selected have never received a video treatment, and one of those is &#8220;Expressway To Yr Skull.&#8221; This basically leaves &#8220;Stones,&#8221; &#8220;Tuff Gnarl,&#8221; &#8220;Rain On Tin,&#8221; &#8220;Tom Violence&#8221; and &#8220;The World Looks Red&#8221; as genuinely surprising tracks to find on a SY comp, so thank you Allison Anders, Dave Eggers, Flea, Gus Van Sant, and Chloe Sevigny. <i>Hits Are For Squares</i>? Wouldn&#8217;t a more accurate title have been <i>Starpower</i>? Let&#8217;s attempt to deduce the curators&#8217; logic.</p>
<p>
&#8220;Bull in the Heather&#8221; (Catherine Keener saw the video once)</p>
<p>&#8220;Sugar Kane&#8221; (Beck was soooo high when he saw them rock this at Lollapalooza)</p>
<p>&#8220;100%&#8221; (Video has skateboarding in it and Mike D was like, &#8220;yo!!!&#8221;)</p>
<p>&#8220;Kool Thing&#8221; (Radiohead really thinks they shattered boundaries when this got played on MTV)</p>
<p>&#8220;Disappearer&#8221; (Portia DeRossi thinks Lee Ranaldo kind of looks like her girlfriend)</p>
<p>&#8220;Superstar&#8221; (If you like this, Diablo Cody also thinks you should check out the <i>Juno</i> soundtrack)</p>
<p>&#8220;Stones&#8221; (Allison Anders thinks people should get over the old stuff and pay more attention to their new ideas)</p>
<p>&#8220;Tuff Gnarl&#8221; (Mike Watt covered this once&#8211;it&#8217;s the jam and Dave Eggers thinks &#8220;blah blah blah phbbbt&#8221;)</p>
<p>&#8220;Teenage Riot&#8221; (Eddie Vedder likes to imagine some day kids will stand up, revolt, and go see the Fastbacks)</p>
<p>&#8220;Shadow of a Doubt&#8221; (Michelle Williams thinks this song is creepy and sexy, like seeing your ex dressed up like the Joker)</p>
<p>&#8220;Rain on Tin&#8221; (This song is so cosmically magical to Flea, it reminds him of 9/11 and makes him take off his shirt and cry)</p>
<p>&#8220;Tom Violence&#8221; (When he closes his eyes, the track makes Gus Van Zant see a beautiful blond boy looking bored)</p>
<p>&#8220;Mary-Christ&#8221; (David Cross likes this song because it sounds like Alvin &#038; The Chipmunks)</p>
<p>&#8220;World Looks Red&#8221; (One of Chloe Sevigny&#8217;s skeevy, demented director boyfriends used to play this every morning) </p>
<p>&#8220;Expressway to Yr Skull&#8221; (Flaming Lips are thinking about removing the distortion and making this sound like sloppy Styx)</p>
<p>&#8220;Slow Revolution&#8221; (a new Sonic Youth song about how they slowly transformed into the kind of band who would get famous pals to write kissy-faced intros to an ironically titled hits comp available only at coffee shops)</p>
<p><a href="http://www.billboard.com/bbcom/news/article_display.jsp?vnu_content_id=1003806843">Sonic Youth Sets Track List For Starbucks Compilation</a> [Billboard]</p>
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		<title>Starbucks Dumps A Venti Latte Over Its Hopes Of Being In The Music Business</title>
		<link>http://idolator.com/383861/starbucks-dumps-a-venti-latte-over-its-hopes-of-being-in-the-music-business</link>
		<comments>http://idolator.com/383861/starbucks-dumps-a-venti-latte-over-its-hopes-of-being-in-the-music-business#comments</comments>
		<pubDate>Fri, 25 Apr 2008 12:00:00 +0000</pubDate>
		<dc:creator>Maura</dc:creator>
				<category><![CDATA[Starbucks]]></category>

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		<description><![CDATA[Starbucks is turning over the day-to-day management of its record label, Hear Music, to the Concord Group, and Hear Music head Ken Lombard has left the company "to pursue other business interests," according to a statement from the coffee conglomerate. <a class="more" href="http://idolator.com/383861/starbucks-dumps-a-venti-latte-over-its-hopes-of-being-in-the-music-business">More&#160;&#187;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://idolator.com/assets/resources/2008/04/sbux.JPG"><img alt="sbux.JPG" src="http://cdn.idolator.com/assets/resources/2008/04/sbux-thumb.JPG" width="200" height="242" class="left" /></a>Starbucks is turning over the day-to-day management of its record label, <a href="http://hearmusic.com/">Hear Music</a>, to the Concord Group, and Hear Music head Ken Lombard has left the company &#8220;to pursue other business interests,&#8221; according to a statement from the coffee conglomerate. Hear Music, which was launched in 2007, made a splash when it signed Paul McCartney for the album <em>Memory Almost Full</em>, which <a href="http://idolator.com/tunes/who-charted/this-week-the-dranks-are-on-t+pain-268462.php">debuted on the album charts at No. 3</a> last June. But subsequent releases by the likes of Kenny G and Joni Mitchell didn&#8217;t fare as well, and murmurings that the music division had <a href="http://idolator.com/368645/starbucks-screwing-up-just-like-a-real-record-store">lost its demographic way</a>, coupled with an <a href="http://seattle.bizjournals.com/seattle/stories/2008/04/21/daily20.html">overall bleak outlook for the second quarter of &#8216;08</a>, made the divestiture a likely inevitabilty. [<a href="http://www.bizjournals.com/seattle/stories/2008/04/21/daily28.html">Puget Sound Business Journal</a>]</p>
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		<slash:comments>4</slash:comments>
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		<title>Starbucks Screwing Up Just Like A Real Record Store</title>
		<link>http://idolator.com/368645/starbucks-screwing-up-just-like-a-real-record-store</link>
		<comments>http://idolator.com/368645/starbucks-screwing-up-just-like-a-real-record-store#comments</comments>
		<pubDate>Mon, 17 Mar 2008 03:00:00 +0000</pubDate>
		<dc:creator>Dan Gibson</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[dan gibson]]></category>
		<category><![CDATA[Starbucks]]></category>

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		<description><![CDATA[<p>Although Starbucks has made itself one of the most powerful music retailers in the country--one in which "prestige" albums can be sold at full retail price, refueling the dreams of every record executive in Burbank and Manhattan--they have largely flown under the music media radar. The Hear Music label has received most of the attention by grabbing high profile artists like Paul McCartney, but the nuts and bolts of what gets into the racks next to the cinnamon swirl coffee cake has been more of a mystery. The <i>New York Times</i>, providing a service possibly no one asked for but me, looked into the balance between moving units and retaining credibility. The shift for Starbucks has been from a coffee retailer with a few discs that could still seem hand-selected, to twenty discs that seem more like the new release rack at Borders.  Let's face it: no one's going to believe claims of quality control screening when the second James Blunt disc is a featured selection.</p> <a class="more" href="http://idolator.com/368645/starbucks-screwing-up-just-like-a-real-record-store">More&#160;&#187;</a>]]></description>
			<content:encoded><![CDATA[<p><img alt="musictosiplattesto.jpg" src="http://cdn.idolator.com/assets/resources/2008/03/musictosiplattesto.jpg" width="325" height="216" class=left />Although Starbucks has made itself one of the most powerful music retailers in the country&#8211;one in which &#8220;prestige&#8221; albums can be sold at full retail price, refueling the dreams of every record executive in Burbank and Manhattan&#8211;they have largely flown under the music media radar. The Hear Music label has received most of the attention by grabbing high profile artists like Paul McCartney, but the nuts and bolts of what gets into the racks next to the cinnamon swirl coffee cake has been more of a mystery. The <i>New York Times</i>, providing a service possibly no one asked for but me, looked into the balance between moving units and retaining credibility. The shift for Starbucks has been from a coffee retailer with a few discs that could still seem hand-selected, to twenty discs that seem more like the new release rack at Borders.  Let&#8217;s face it: no one&#8217;s going to believe claims of quality control screening when the second James Blunt disc is a featured selection.</p>
<blockquote><p>Others suggest that Starbucks has expanded and altered its mix of music too quickly under Mr. [Ken] Lombard [head of Starbucks' entertainment division]. Before he took charge, the stores offered 5 to 20 CDs over the course of a year, according to the company. Now, Starbucks displays as many as 20 CDs at a time, adding six to eight new ones each month or so.</p>
<p>&#8220;They&#8217;ve lost that &#8216;event&#8217; thing,&#8221; a senior executive at one of the industry&#8217;s biggest labels said, requesting anonymity because the label continues to market music there. &#8220;It would be like Oprah&#8217;s Book Club having 15 books a week.&#8221;</p>
<p>Starbucks says it still has the power to move record sales, including for its own label, which released Paul McCartney&#8217;s &#8220;Memory Almost Full&#8221; last year. Though it shifts titles regularly, its sales of a CD over, say, six weeks typically accounts for 5 to 10 percent of the album&#8217;s overall sales, according to music executives who do business with the company.</p>
<p>Mr. Lombard said that since taking a broader approach in the shops, &#8220;we have done nothing but continue to add value to the credibility that we&#8217;ve been able to build around the Starbucks voice.&#8221;</p></blockquote>
<p>Anyone who expects Starbucks (or any other corporation) to stock and sell fewer discs for the love of the music is a fool, but there was certainly a discernible shift when Lombard took over from Don MacKinnon, who originated the Hear Music line, and ran a mail order music catalog prior to the big gig.  MacKinnon brought in the Ray Charles project which vaulted Starbucks into the music biz full time, but was shuffled aside when the potential profits became too difficult to ignore.  A sad story, if somewhat predictable. That being said, anyone who has spent a minute or two managing a music store would be impressed by the deals Lombard has pulled from the record labels.</p>
<blockquote><p>But last year, Starbucks began pushing for another discount on its purchase of new releases, lowering its price to $8 from $8.25, even while seeking the right to return up to 20 percent of its orders, according to people briefed on the company&#8217;s negotiations. Those terms can equate to $2 or $3 a CD less than the price paid by other retailers, these people said.<br />
And for emerging talent, it has raised the price of entry. When Starbucks merely stocks an album by an emerging artist on an outside label, it routinely seeks up to 50 percent of the total profit, including sales at retailers.<br />
&#8220;What they were asking was not commensurate with what they were giving,&#8221; said Gary Borman, the longtime talent manager behind acts like Faith Hill and Keith Urban, who has discussed deals with the chain. &#8220;We just walked away,&#8221; Mr. Borman said. </p></blockquote>
<p>To think, the stores I worked at asked for a few cleans and concert tickets to promote acts. It honestly never occurred to me to try to grab a percentage of the total profit. I should have dreamed bigger.  </p>
<p><a href="http://www.nytimes.com/2008/03/17/business/media/17starbucks.html?pagewanted=2&#038;ref=business">Does This Latte Have a Funny Mainstream Taste to You?</a> [NY Times]</p>
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		<slash:comments>3</slash:comments>
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		<title></title>
		<link>http://idolator.com/362028/362028</link>
		<comments>http://idolator.com/362028/362028#comments</comments>
		<pubDate>Thu, 28 Feb 2008 09:30:49 +0000</pubDate>
		<dc:creator>Maura</dc:creator>
				<category><![CDATA[Carly Simon]]></category>
		<category><![CDATA[Starbucks]]></category>

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		<description><![CDATA[Carly Simon is going to put out her next album through Starbucks' Hear Music label, with This Kind Of Love slated for release on April 29. If only they'd made this announcement two days ago during the mandated Starbucks closings! <a class="more" href="http://idolator.com/362028/362028">More&#160;&#187;</a>]]></description>
			<content:encoded><![CDATA[<p><img alt="carllyyyyy.gif" src="http://cdn.idolator.com/assets/resources/2008/02/carllyyyyy.gif" width="220" height="153" class="center" />Carly Simon is going to put out her next album through Starbucks&#8217; Hear Music label, with <em>This Kind Of Love</em> slated for release on April 29. If only they&#8217;d made this announcement two days ago during the mandated Starbucks closings! <em>That</em> would surely have been a better time to capitalize on the crazy &#8220;starbucks closed&#8221; &#8220;starbucks omg&#8221; &#8220;starbucks nooooooo&#8221; Google searches that were clogging up the Internet at that time. [<a href="http://www.billboard.com/bbcom/news/article_display.jsp?vnu_content_id=1003717505">Billboard</a>]</p>
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		<title>Starbucks To Receive Much-Needed Valentine&#8217;s Day Cash (And Sax) Infusion</title>
		<link>http://idolator.com/336403/starbucks-to-receive-much-needed-valentines-day-cash-and-sax-infusion</link>
		<comments>http://idolator.com/336403/starbucks-to-receive-much-needed-valentines-day-cash-and-sax-infusion#comments</comments>
		<pubDate>Thu, 20 Dec 2007 09:30:27 +0000</pubDate>
		<dc:creator>jharv</dc:creator>
				<category><![CDATA[Starbucks]]></category>

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		<description><![CDATA[Starbucks announced its latest musical acquisition today, a soprano sax player born one Kenneth Gorelick, who will be dropping his bazillionth album at Starbucks locations and brick-and-mortar joints on Feb. 5. <a class="more" href="http://idolator.com/336403/starbucks-to-receive-much-needed-valentines-day-cash-and-sax-infusion">More&#160;&#187;</a>]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="wmode" value="transparent" /><param name="movie" value="http://www.youtube.com/v/Ol6vr5_CY1o&#038;rel=1"></param><embed src="http://www.youtube.com/v/Ol6vr5_CY1o&#038;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object><br />Starbucks <a href="http://www.billboard.com/bbcom/news/article_display.jsp?vnu_content_id=1003687629">announced its latest musical acquisition</a> today, a soprano sax player born one Kenneth Gorelick, who will be dropping his bazillionth album at Starbucks locations and brick-and-mortar joints on Feb. 5. <i>Rhythm And Romance</i> is a &#8220;set of Latin love songs&#8221; that G-pack says &#8220;has allowed my music to grow in ways I have never expected.&#8221; We&#8217;re sure every snarky motherlover out there with a WordPress account is wracking themselves to come up with the funniest &#8220;lol @ the ironies of Kenny G signing to Starbucks&#8221; joke, but you won&#8217;t be laughing when <i>Rhythm And Romance</i> goes on to outsell every other record of 2008, including Josh Groban&#8217;s latest holiday album (Arbor Day? <a href="http://www.snpp.com/episodes/1F22.html">St. Swithin&#8217;s</a>?) and <a href="http://www.fanfiction.net/s/3752117/1/WildcatsThe_College_Years"><i>High School Musical 3</i></a>. (Who knew the Wildcats would be &#8220;lucky enough to all go to the same college&#8221;?) Also! This <i>totally</i> gives us a chance to <a href="http://idolator.com/tunes/videodrone/videodrone-michael-bolton-and-kenny-g-send-their-love-down-a-well-202895.php">once again post</a> the &#8220;Voices That Care&#8221; clip.</p>
<p><a href="http://www.billboard.com/bbcom/news/article_display.jsp?vnu_content_id=1003687629">Kenny G Goes Latin For Starbucks Debut</a> [Billboard]</p>
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		<title></title>
		<link>http://idolator.com/302922/302922</link>
		<comments>http://idolator.com/302922/302922#comments</comments>
		<pubDate>Mon, 24 Sep 2007 01:48:35 +0000</pubDate>
		<dc:creator>Maura</dc:creator>
				<category><![CDATA[Starbucks]]></category>

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		<description><![CDATA[Starbucks is going to give away cards that can be redeemed for songs at the iTunes Music Store for five weeks beginning Oct. 2. <a class="more" href="http://idolator.com/302922/302922">More&#160;&#187;</a>]]></description>
			<content:encoded><![CDATA[<p><img alt="starbucks.png" src="http://cdn.idolator.com/assets/resources/2007/07/starbucks-thumb.png" width="140" height="140" class="right" />Starbucks is going to give away cards that can be redeemed for songs at the iTunes Music Store for five weeks beginning Oct. 2. In what sounds to my blog-addled ears like a take on the &#8220;music blog promo track&#8221; idea, each day&#8217;s card will be good for a different song from the latte-approved likes of Dave Matthews, KT Tunstall, and Bob Dylan&#8211;as long as their records aren&#8217;t put out by Warner Music Group or Universal Music Group, that is. [<a href="http://www.nytimes.com/2007/09/24/arts/music/24arts-STARBUCKSTOO_BRF.html?partner=rssnyt&#038;emc=rss">NYT</a>]</p>
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		<title></title>
		<link>http://idolator.com/5001462/5001462</link>
		<comments>http://idolator.com/5001462/5001462#comments</comments>
		<pubDate>Mon, 24 Sep 2007 01:48:35 +0000</pubDate>
		<dc:creator>Maura</dc:creator>
				<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">76bfc52147575304f9aeee5dc9d4310f</guid>
		<description><![CDATA[Starbucks is going to give away cards that can be redeemed for songs at the iTunes Music Store for five weeks beginning Oct. 2. <a class="more" href="http://idolator.com/5001462/5001462">More&#160;&#187;</a>]]></description>
			<content:encoded><![CDATA[<p><img alt="starbucks.png" src="http://cdn.idolator.com/assets/resources/2007/07/starbucks-thumb.png" width="140" height="140" class="right" />Starbucks is going to give away cards that can be redeemed for songs at the iTunes Music Store for five weeks beginning Oct. 2. In what sounds to my blog-addled ears like a take on the &#8220;music blog promo track&#8221; idea, each day&#8217;s card will be good for a different song from the latte-approved likes of Dave Matthews, KT Tunstall, and Bob Dylan&#8211;as long as their records aren&#8217;t put out by Warner Music Group or Universal Music Group, that is. [<a href="http://www.nytimes.com/2007/09/24/arts/music/24arts-STARBUCKSTOO_BRF.html?partner=rssnyt&#038;emc=rss">NYT</a>]</p>
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		<title>The iTunes/Starbucks Deal Could Be Sweeter Than A Vanilla Steamed Milk On A Cold Day</title>
		<link>http://idolator.com/296729/the-itunesstarbucks-deal-could-be-sweeter-than-a-vanilla-steamed-milk-on-a-cold-day</link>
		<comments>http://idolator.com/296729/the-itunesstarbucks-deal-could-be-sweeter-than-a-vanilla-steamed-milk-on-a-cold-day#comments</comments>
		<pubDate>Wed, 05 Sep 2007 07:15:46 +0000</pubDate>
		<dc:creator>Maura</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Starbucks]]></category>

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		<description><![CDATA[<p>Sure, the <a href="http://idolator.com/tunes/oh-snap/-296690.php">iTunes Wi-Fi Music Store</a> is an idea whose time is long overdue, but of the announcements made at today's Apple event, the one that held the most interest for me was the <a href="http://gizmodo.com/gadgets/apple/apple-partners-with-starbucks-for-itunes-music-store-easy-access-296696.php">partnership between the computer/music giant and Starbucks Coffee</a>, which has also been trying to market music lately: </p> <a class="more" href="http://idolator.com/296729/the-itunesstarbucks-deal-could-be-sweeter-than-a-vanilla-steamed-milk-on-a-cold-day">More&#160;&#187;</a>]]></description>
			<content:encoded><![CDATA[<p>Sure, the <a href="http://idolator.com/tunes/oh-snap/-296690.php">iTunes Wi-Fi Music Store</a> is an idea whose time is long overdue, but of the announcements made at today&#8217;s Apple event, the one that held the most interest for me was the <a href="http://gizmodo.com/gadgets/apple/apple-partners-with-starbucks-for-itunes-music-store-easy-access-296696.php">partnership between the computer/music giant and Starbucks Coffee</a>, which has also been trying to market music lately: </p>
<blockquote><p>When your Wi-Fi powered iPod Touch or iPhone, or any laptop, is within range of a Starbucks, a button will pop up on the music store interface. Tap it, and you get songs recently played in that Starbucks, plus whatever music Starbucks is promoting at the time. Access to Starbucks&#8217; Wi-Fi network will be free while you are shopping.</p>
<p>Rollout will start in NYC and Seattle, hitting 600 stores. By November, the SF area will have 350 stores. Apple and Starbucks plan to have all shops in major cities ready to go by end of 2008, and every Starbucks that has Wi-Fi by end of 2009.</p></blockquote>
<p>Now, I&#8217;m not so into Starbucks&#8217; musical offerings for the most part, but this idea is just jaw-droppingly killer&#8211;if it&#8217;s implemented properly (a big if, I know), it has the potential to integrate the hearing-music and buying-music experiences in the real world as well as the iTunes Store does on the desktop. (Not to mention that it&#8217;ll save the poor baristas at least a couple of &#8220;what&#8217;s this song playing right now?&#8221; questions.) Of course, if the prices of the songs were lower, perhaps there&#8217;d be an even higher purchase rate&#8211;and yes, I know I&#8217;m talking about this in the context of a store that charges $2.50 for a cup of coffee. But I really like where this idea can go (do you know how many times I&#8217;ve written down lyrics while out and about, in hopes of Googling them later?), and the potential it has for making ever-ubiquitous &#8220;background music&#8221; at least a little less anonymous. An optimistic outlook? Perhaps. But given that the two companies involved have actually been able to <em>sell</em> music lately, an area where so many other outfits have failed spectacularly, I&#8217;m willing to see where this goes.</p>
<p><a href="http://gizmodo.com/gadgets/apple/apple-partners-with-starbucks-for-itunes-music-store-easy-access-296696.php">Apple Partners With Starbucks For Free Wi-Fi Access to iTunes Music Store</a> [Gizmodo]</p>
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