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Posts Tagged “synergies”

W Hotels, the cutting-edge-in-1998 Starwood chain that I commonly think of as "the Cheesecake Factory of overnight options," has launched a concert series in conjunction with Sony BMG. Those who took the plunge of charging $429 to their MasterCard—the card company is an official sponsor as well—for a reservation on Tuesday night at the hotel chain's Westwood oupost received, in addition to their "Fabulous Suite," two free drinks, two tickets to an on-site concert by Paddy Casey (who, the hotel notes, is "backed by U2's management team"), and a 3 p.m. checkout. No word on how many people actually turned out, but it sounds to me like W is trying to recreate Social@Ross, except at a fraction of the cost and with much less starpower! And I bet the drinks were well drinks, too. [W Hotels via Songs For Soap]

Set Your DVRs Music television also-ran Fuse is taking my advice and stepping up its live-musical-event game; it's planning six hours of programming to the Bonnaroo Music & Arts Festival next month, for those of you who aren't in the mood to travel all the way to Tennessee for the express purpose of seeing Pearl Jam, Metallica, and Jack MFing Johnson. I'm just hoping that the network's plan of interviews, live performances, and other coverage somehow involves enticing Lez-not-Led Zeppelin into their media tent, since that's my favorite story to emerge from the festival so far. [AP]

synergies

Support Jann Wenner's Kid, Get A Free Subscription To "Blender"

Yes, that's right: If you buy a ticket to the May 2 New York City show by the Ellis Unit, which features Rolling Stone publisher Jann Wenner's son, Gus, on guitar and vocals, you get a free subscription to Blender—a $9.97 value that brings your real price for the $20 ticket down to a mere $10.03 (plus service charges, which will probably mean that you're out $20 anyway). I wonder if this means that Jann has no hard feelings about the Joe Levy decampment? Click the screenshot to enlarge. More »

synergies

Saul Williams' Net Album Gets Boost From Shoe Ad

Turns out Trent Reznor's grumpy reaction to the sales of Saul Williams' The Inevitable Rise And Liberation Of Niggy Tardust was premature, as sales of the net-only release have doubled since Williams' "List Of Demands" began appearing in Nike ads. The funny thing is, "List Of Demands" isn't on Tardust, but on his 2004 self-titled album. While only about 60,000 of the 225,000 downloaded copies of Tardust were paid for, that's still twice as many sold than for the in-stores album that actually features "List Of Demands." More »

synergies

Red Bull, Matt Pinfield Team Up To Save Rock And Roll

What do Red Bull and Matt Pinfield have in common? They rock! So when word gets out that the two are joining forces, it's no surprise that the reason is rock. The New York Post is reporting that since it's created a giant recording studio, the energy-drink makers are planning to starting a rock label that will involve superstar VJ Pinfield in some capacity. Rock! More »

As an admitted Amtrak aficionado, I must admit that my curiosity was piqued by the announcement that the railway and Goldenvoice would pair up to shuttle campers back and forth between Los Angeles' Union Station and Coachella before and after the festival last month. According to Billboard, the train will only be open to those people who have paid for a three-day camping pass, but part of me wants to try and lobby Amtrak to let me ride in exchange for all of my Amtrak Guest Rewards points, just so I can watch the desert scenery roll by. It'd be a lot more entertaining than a Roger Waters set, I'll tell you that. [Billboard.biz / Photo: ocean yamaha]

synergies

More EMI Plans: Could Coldplay's Next Album Be Sponsored By Prozac?

If Guy Hands has his way, maybe! (Although I'd think that Vivarin would be a more appropriate sponsor, since it can counteract the band's soporific effects on people.) The man charged with leading EMI on the path toward profitability (or at least not hemorrhaging money) told the Financial Times that he's going to look into alternate means of making money for artists, and that those means could result in bands being presented to their adoring public by your favorite consumer products—or, at the very least, some deep-pocketed pharmaceutical company. More »

zig-a-zig braaa

Victoria's Secret Plans To Spice Up Your Life, Its In-Store Music

Taking a page from the tasteful-music/Starbucks partnership and positing that the Spice Girls' music is—to quote the buttoned-up types at the Wall Street Journal—"a more natural fit with skimpy underwear," physical copies of the ladies' forthcoming greatest-hits album will be sold exclusively through Victoria's Secret outlets when it drops next month. More »

ESPN Getting Into The Music Business Now that ESPN has hooked up with 50 Cent, Perry Farrell, and Kelly Rowland, it's venturing into the music world even further, airing previews of upcoming albums during Monday Night Football telecasts: