Now that
the end of Hannah Montana might be near, LifeStyles Condoms is ready to help bring the image of its star, Miley Cyrus, into a realm that's even more grown-up than those
wet T-shirt pictures might imply; it's offered to pay Cyrus a cool million dolalrs to become its spokesperson. "With teenage pregnancy running rampant throughout the US, LifeStyles Condoms wants to ensure that Miley Cyrus and her legions of loyal fans don't become just more statistics. As one of the leading condom makers in the country, LifeStyles is offering Miley Cyrus $1 million to become the new company spokesperson to appeal to the younger demographic that is in need the most." This "open letter to a potential endorser" recently worked out in a
very bad way for Taco Bell, which is now being sued by 50 Cent for offering him a measly $10,000 and "requesting" that he change his name to 79 Cent in a letter they leaked to the media. But there's been no response from the Cyrus camp yet, which one could see as a sign that Cyrus might be interested—or, at the very least, not completely insulted by the condom company's offer. Five lessons that LifeStyles took from Taco Bell's marketing burp, and that you might want to keep in mind should you want to follow a similar route, after the jump.
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Idolator
What does music taste like to you? A quarter pound of ground beef covered in melted cheese and spicy sauce wrapped in a stale tortilla and dubious marketing ideas? You're in luck! Taco Bell has begun the latest installment of its Feed the Beat program, which gives $500 in free food to 100 bands (many of which are made up of white dudes with ugly haircuts) from all across the country. In what may be a diabolical and awesome scheme to fatten up the country's screamo scene, Taco Bell is asking the musicians to spend their money on Fourthmeals, a.k.a. "the food you foolishly consume at 3 a.m. in a parking lot for probably tragic personal reasons." The other component to this campaign is the Best of the Beat contest, in which three bands will win a single produced and promoted—on "Taco Bell's iconic Sauce Packet" (adjective choice and capitalization theirs)—by the Meximelters. Let's have a look at some of the lucky competitors!
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