Fortune reports on "OMG blogs can be record labels" poster child
RCRD LBL hooking up with
The Fader's site, indie-leaning tipsheet
The Tripwire, and the members-only DJ site
1200 Squad to form an ad network: "Thefader.com, for instance, has 93,000 unique monthly users. RCRD LBL has 125,000. Thetripwire.com, an 'indie' rock destination, has 15,000. The hip-hop oriented 1200squad.com has only registered users.... By rolling the sites into a network, Cohen and Stone can now approach advertisers with an audience of nearly 240,000." Is it just me, or does simply adding up those unique users and reaching a nice, big, round number equal some faulty math? Especially since the two largest sites in the equation frequently
give each other the
linkaround, and presumably have
some unique-visitor overlap?
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Idolator
Advertising Age reports that Pitchfork and The Fader have joined forces, though the degree to which the former is an "exclusive club" is, as always, tediously overstated. (Pitchfork didn't "consider itself too cool to bother reviewing" Black Kids before setting the hype cycle into overdrive in the first place, let's not forget.) The two are getting together for "an extensive advertising and sponsorship relationship across print, online, festivals, events and unique content exchanges," while keeping their advertising and editorial as is.
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How your bloggy sausage gets made: Bloggers get e-mailed a video by 
