Idolator
ABC's Promo Department Crafts The Most Heavy-Handed "Lost" Tribute Video Ever
Last night, Phase One of ABC's attempt to remind people that The Fray still exist began with the above video, a promo for the upcoming season of Lost set to their plodding new song "You Found Me." Yes, that's really its name, and if you thought the overly literal translations between Lost's plot points and the song's words ended there, oh boy are you in for a treat. The lyrical syncing is straight out of eleventh grade: "Lying on the floor"—you get a shot of Locke on his back! "I've been calling"—you get a shot of Desmond on his emotional transoceanic/transdimensional phone call with Penny! I guess it's annoying because, first of all, so many amateurs have done this particular job better (and used infinitely superior songs, to boot), and second of all, is it just me, or is there a lot of repurposed old footage stuffing this clip's three-minute duration? [YouTube / Earlier]
The Fray (those "How To Save a Life" dudes) are conducting the latest experiment in digital-age promo stunts by striking a sort of junket deal with ABC. The network will debut the band's new single as the soundtrack to a promo for the new season of Lost, and the band will appear on three ABC shows, including this Sunday's American Music Awards (sorry guys!). Once the promo premieres, the song will be for sale on iTunes and you can see a longer version of the commercial? Which people might want to do? Pop music is now being treated just any other product placement, I guess: get a glimpse of the product showcased at its most awesome (e.g. associated with Lost), then go to the Web site and buy it. [
