Idolator

So you're Warner Music Group. You're smarting because your stock price is in the toilet, one of your marquee artists is leaving for heretofore unproven ground, and you're still pinning your hopes on people eventually remembering that James Blunt exists. Also, you're still smarting from wasting a bunch of money on a concert-promotion company that wound up being little more than a front for throwing celebrity-studded parties on your dime. So what do you do to turn things around? How about throwing money at a self-obsessed blogger with flattening pageviews, rudimentary MS Paint skills, and a track record of getting more than one percent of his users to buy albums by the artists that he waxes rhapsodically about? More »