A funny thing about this brave new Internet world of ours is something I call the
BoingBoing effect. A site that's a very good aggregator can attract a large audience by posting frequently and picking great and unique things to link to. But if there's a particular mindset to the site, it can get passed on to its audience incidentally, and be validated by the site's own popularity and authority. In the case of BoingBoing, a self-proclaimed "directory of wonderful things," it's their particular philosophy on the "free" nature of information. As it applies to music, the idea is that the music industry is a criminal enterprise and that music would be much better for everyone if it was free, or at least "pay what you like." Which is how we get Scott Thill, a music blogger for the biggest tech magazine in the world, saying crazy shit like this.
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Idolator
What better way to show that DIY music videos uploaded to YouTube are the new way that bands are promoting themselves than by conducting an interview with your own brother, who just happens to be in a band that posted a clip of its own on Sunday? And here I thought trolling for sources within Facebook friend listings was a lazy tactic for trend-story-generation! [
