Idolator

Ed. note: Chris "dennisobell" Molanphy, our resident chart guru, looks at the upward, downward, and lack of movement on this week's Billboard charts:

"Is this Feist again?" my friends asked at the Super Bowl party I attended last Sunday, as Apple's latest product-porn ad popped onto the plasma.

"No, no," I said, confidently. "Apple doesn't re-use acts in these ads. I think this is Regina Spektor."

Oops.

I pride myself on being able to nail a song in one or two listens, but I think I can be forgiven for botching that call. The fact is, no one in America had heard of Yael Naïm before her perky, warbly "New Soul" became the soundtrack to the first MacBook Air commercial. But that's all changed, now that "New Soul" is the top-selling song on iTunes. In fact, in her first week on the Hot 100, the indie-label-backed Israeli native pulls off something that took Feist about a month: Reaching the chart's Top 10.