Idolator

Indie rock tastemakers Pitchfork will launch their long-rumored video project, Pitchfork.TV, this April 7, and the site will apparently offer a slew of on-demand, high-definition video content including rock documentaries, performances, and other opportunities to get inside the heads of artists worthy of the site's mention. Whether or not a full-on video site with lengthy clips—which requires a bit more user commitment than scanning the "Best New Music" list for new additions and grabbing MP3s from the ever-updated Forkcast —will capture the huge audience that its parent site currently commands should be a test to see just how well this whole Web 2.0 video "thing" will work, but I'm sure every Idolator reader is eagerly awaiting the moment when "The Interview Show," which promises to bring "today's best and most respected artists face-to-face with the Pitchfork critics who write their features and review their albums," embarks on its ratings-grabbing "0.0 Week." Let the fists fly! The full release—complete with more breathless show descriptions, and demographically correct band-name-drops—after the jump. More »