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Cingular

Cingular Ad Targets Demographic Of People Who Have No Idea What They Are Buying

cashbox.jpgYou know, a lot of people are claiming that mobile-phone music sales are going to save the industry—or at the very least put off its demise for a few years—but the recent crop of Cingular ads is making us wonder if this optimism is a bit, well, misguided. You may have seen the ad: Two guys, fresh from buying "Rock The Casbah" for their cell phones, argue over alternate lyrics to the song, and drop a little bit of money-laden sexual innuendo into their bickering. Now, we'll confess to not always being 100% sure of all the lyrics to "Rock the Casbah," but we at least know that the song's title is used in the song—and those three disputed words are right there, on the dudes' phones, and that criteria was, presumably, what got said song onto said phones in the first place? Honestly, this ad makes our brains hurt, because it's that stupid. Is Cingular's music store using a "hooked on phonics" approach to selling its ringtones? Or is this ad merely a sign that music companies' hopes for high ringtone revenues are based, in part, on the hope that people will forget about what they've purchased, and buy the same songs over and over again?

Stop the catbox! The sheep dont like it. funny! [YouTube]

3:49 PM on Thu Dec 28 2006
By mjohnston
564 views
11 comments

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Comments

  • That always annoyed me about this ad. They show the guy uploading the song at the beginning of the ad, and then he doesn't know what it is anymore?

    Idiotic. And has the Clash's music been in an ad before? I love the song, but still.

  • Uhm I believe liner notes were invented so things like this wouldn't take place.

    And I am fairly certain that Combat Rock has the lyrics printed inside.

    If only Joe Strummer were alive to kick those two in the teeth.

  • Oh...Oh, good goddamn. You mean trendy thick frames guy and his flannel slacker-cool bud aren't being ironic? Fucking yikes. Irretrievable stupidity. Insufferable douchebaggery. Wholeheartedly insulting. Joe Strummer can't speak for himself, so it's kinda our duty to lend a voice for the voiceless.

  • I'll bet they figured if they debated any lyric more complex than the title, they'd lose three-fourths of the mouth-breathing crowd they're trying to attract with this ad. Which makes it even more pathetic.

  • I'll take it one step further, and say this ad not only sucks from a music-lover standpoint, it's just a terrible ad, from a "selling the product" vantagepoint.

    Like you guys said -- the lyrics they have so much trouble with are the song titles, which, based on the product shot in the ad, is displayed on the phone. Only, if these guys don't know it, it makes us question if the phone even works/gives us a song title when it plays (a must for any MP3 player that isn't the size of a quarter like the Shuffle).

    Here's to all those involved getting pink slips in 2007.

  • e: "London Calling" was used in a Jaguar ad back in 2002.

    Sometimes I still wake up screaming.

  • One minor correction -- this isn't about ringtones, it's about a phone that doubles as an MP3 player. Cingy shows off the logos of eMusic and Napster and Yahoo! in the spot, trumpeting the compatibility of their phone with subscription and download services.

    "Should I Stay or Should I Go" was reissued as a single in England and charted a couple years back after being used in a Levi's commercial.

    Beyond that, I agree that this commercial really misses the mark.

  • Not to mention the political implications of the song...Isn't 'Rock The Casbah' a little too close to home after the whole, 'US Troops Have Been In The Middle East Longer Than They Were In World War II'.

    Inappropriate caps are supposed to express my rage everytime I see this ad.

    Not to mention Strummer rolling over in his grave.

  • I'm glad you brought this up. This drives me insane. Not only do u have a point about it being the song title, but these dudes in the commercial are old enough to know that tune from it's first issue. Get a clue, advertisers. We cut our teeth on some hard lessons growing up: shaving your arms makes the hair grow back standing straight up, don't pluck your own eyebrows it's going to lead to disaster, don't chug vivarin with coffee and it's "Rock the Casbah" - some bar in the south of France that the Rolling Stones hung out at or something. You really don't know where the Casbah is, but you know it's cool and it's a Casbah.

    That add is beat.

  • A better ad would have these two clowns arguing over whether its "deuce" or "douche" in "Blinded by the Light."

    Still in a country in which the top law enforcement agency spent two years trying to decipher "Louie, Louie," I'm not sure this commercial aims quite low enough.

  • Y'all missing the point. What Cingular is trying to do is lock up the Doofus Demographic.

    Wrecked up like a douche indeed!

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