Idolator

Common debuted his new single, "South Side," during the weekend's Pepsi Mega-Citement Soft-Drink Purchase Hullabaloo; it's surely the first hip-hop song of the year to include references to Steve Jobs, Grey Poupon, and American Idol. The track also features a cameo by Kanye West, who shows his usual restraint by only taking over sixty percent of the track.

Common & Kanye West - Southside LIVE (2-3-2007) [Onsmash, via Spine Magazine]