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Universal Music Group Continues To License Its Catalog To Any Digital-Music Outlet With A Name That Doesn't Rhyme With "My Spoons"

ringboxxxx.jpgContinuing its trend of licensing its music to companies that specialize in useless phone-related widgetry, Universal Music Group has entered into a deal with the service Ringboxx, which is—and I quote—"basically a caller ID box users can connect to their home telephone lines, which will also play music in place of the standard ring — much like a mobile phone." List price? $59.95. Seriously. What's next, specially licensed versions of the Crazy Calls cassettes, all customized for different demographics? Wait, I probably shouldn't go giving them any ideas.

UMG Licenses Music Catalog To Ringboxx [Billboard.biz]

2:00 PM on Tue Sep 4 2007
By mjohnston
381 views
5 comments

Comments

  • Wow, the only people I know who use a land line are my grandparents. Does Universal Music Group own "Delta Dawn?"

  • Doug "the Thug" spurning a long-term deal with Apple while partnering with Ringboxx would be like a gal dumping Brad Pitt, then showing up at a party attended by Brad on the arm of Liz Lemon's beeper-salesman boyfriend.

  • I wish I could name names, but I have an idea as to who initiated this one, as well as most of the other lame licensing schemes UMG has been rolling out lately.

  • @kaate: I use a land line at work and love it. They are infinitely better-sounding than cell phones. It's amazing the crappy service cell phone users put up with.

  • I'm not amazed UMG, or any other label, isn't spanning the globe seeking additional catalog exploitation models. After all, for DECADES they cut themselves out of the most meaningful revenue pies they ought to have been involved with - radio and video airplay (music publishers, however, have raked it in there).

    They are now desperate to latch onto any potential model which could futher monetize these massive catalogs they have consolidated over the years... because the CD is in obvious decline.

    I do wonder, however, if it's worth it for these labels to do the legwork to code their catalogs for usage by all these start-up companies they are partnering with, to due all of the due diligence to unearth these seemingly tiny opportunities (in comparison with CDs, downloads, and ringtones).

    Maybe it's just me.

    [appetitefordisruption.typepad.com]

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