Idolator
We're going to guess that whoever came up with this ad placement has never been at an outdoor festival past its "oh, crap, they're all out of paper?" point—if she had, the possibility for negative connotations between India.Arie's music and the scents given off by the Arie-wrapped johns might have come up during the brainstorming session.
India.Arie: Pop Crap or Good Shit? Discuss. [Copyranter]
Interactive urinal cake aimed at ravers, C&W fans [The Register]
Comments
How'd you like to be the media buyer or planner in that situation?
"Yeah, can we get placement on....stop laughing, I'm serious....Look, do you want our money or not?"
Suddenly, I have a strange desire to listen to India Arie on my brown Zune.
It appears that India.Arie has been a bit of a diva to someone in promotions.
Comment on this post
Reply by EmailLogin with your username and password below. Or comment on this post via email.
Forgot your username or password? New User?