Idolator

The founder of doomed CD/MP3 bundler AnywhereCD on his attempts to make deals with music's biggest guns: "I met with all of the major labels (Universal, EMI, Sony, and Warner Music) and they seemed open minded to new ideas. One had a cautious 'wait and see' type of attitude. Another wanted millions of dollars up front. One insanely asked me if I would embed the purchaser's credit card number in the song files they bought. (I pointed out as politely as I could that no one would shop at Barnes and Noble if they printed your credit card number on every page of every book you bought. And, um, oh yeah, I'd be breaking a variety of federal and state laws!)" [MichaelRobertson.com]