Idolator

Welcome to another edition of Track Marks, in which your Idolators perform an autopsy on the latest band burning up the MP3-blogger charts.

Artist: Loney, Dear
Hometown: Stockholm
Album: Loney, Noir, out today
First blog mention: A concert review (in Swedish) by Jullans.
The Build-Up: The English-language music blogs started to get excited about Loney, Dear last month; Little Elpees, Invisible Limb, Captain's Dead all mentioned them favorably, as did heavy hitters 3hive.
The Dam-Break: Just in time for Loney, Noir's release, mentions of Loney, Dear have picked up, with posts at Pop Tarts Suck Toasted, Indiefolkforever, HearYa, and DoCopenhagen, as well as an interview with Lunapark6.
Odds of Backlash: 3-1. Not only is Loney, Dear a Swedish outfit that creates pretty, handclap-accented pop, the band's MySpace page says that Emil Svanagen, the band's mastermind, is planning to shut down his entire music-making operation by New Year's Eve 2009, which almost makes him impenetrable to blogospheric eye-rolling.
Is He Worthy?: Blame it on our avowed weakness for orchestral Swedish indiepop, but we're pretty into this album—although it'll probably get lost among our ever-growing collection of such records within the next six months. That, of course, makes the expiration-date idea even more shrewd.

Loney, Dear - Dear John [MP3, link expired]
Loney, Dear - Hard Days [MP3, link expired]
Loney, Dear [Official site]