Or are they trying too hard? It's so hard to tell with this latest ad for Britney Spears' Blackout, which eschews current footage—the minute-long clip contains about six seconds of footage from the strippertastic video for "Gimme More"—in favor of beating America over the head with old imagery of their fallen star.
Like the last commercial for the album, this ad has layers and layers of meta attached to it, although the overall mood doesn't seem angry as much as it seems mournful; come to think of it, this may be the first tribute video for someone that pays homage to an artist while only using footage and music from that person. My only question to the folks at Jive: Why are you bothering? Surely anyone who's gonna know about the album knows about it already. Are you just that bored that you have to fire up iMovie and create homages to the Britters that once was?
Britney Spears Blackout Sizzle Reel [YouTube]









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and yet, I will bet you that at least one mouth-breather somewhere in this country saw that video, was reminded, and went out and bought the album.
So I finally imported the album to my Itunes last night. Couldn't help it. And the verdict? Yeah...it's really a shame that she doesn't give two shits about performing anymore, cause boy did her and her people go in the studio and get there Good Girl Gone Bad on. No, there's no Umbrella, but I'll be lying if I didn't say that my ears didn't perk up when a few tracks came on [particularly Heaven on Earth]. The gays will love this one.
who is this marketed towards? are the twelve-year old girls and twenty-six year old gay men really the kind of people that are moved by the phrase "units sold"? also, was "brazil music award" the strongest thing they could have ended with? if i weren't so damn tired of hearing about her i'd write a big essay about all of this.
@Tauwan: Interesting to hear your comments. I've been saying since the Spring that there didn't look to be another record in 2007 to be as good as Good Girl Gone Bad in that genre, but I've been thinking I may have to withdraw that after I digest Blackout. The video for "Gimme More" is spit-your-coffee-all-over-your-monitor-tastic, and the less said about Britney's "real life" the better, but Danja has done some very good work here on the record. [Actually, that last point should not surprise anyone, as Danja has been both protege of and collaborator with Timbaland on some of the best work in this genre over the last couple of years.]
@Tauwan: @bcapirigi: I've thought for some time that Britney's only natural career path was to evolve into a disco dancefloor cliche a la Michael Jackson, Cher, Madonna, etc. New music from Britney will occasionally result in a minor hit [like "Gimme More"] but will mainly serve to remind her "hardcore fans" how much they really luvs them some "classic Britney" ["...Baby One More Time", "Oops!...I Did It Again", "Toxic", etc.]
JIVE stopped trying years ago. They have a long history of not knowing how to promote their artists and generally screwing them over. They screwed JC Chasez over with his album so badly that he was able to leave JIVE and take the album with him (which is remarkable, because JIVE would've owned those songs and it doesn't behoove them to let an artist leave with material THEY paid for); they're rereleasing FutureSex/LoveSounds with only 3 "new" songs that aren't new at all, but remixes; and they're releasing Blackout with zero promo now, while Britney's notoriety will still sell records. Timberlake is their cash cow and they're trying to milk him as much as possible while putting as little as possible into him. They didn't even pay for his recording/production this time around. He paid for it himself because he didn't want them screwing with his music.
This ad looks more like a pitch towards someone looking to invest stock in britney than it does an ad to a consumer.
Mmm, units!
Also: "Out in 2007"? Can't they be a little more specific? It's almost November after all.
2 Emmy amards? for what? Chaotic??? lol.
The "YouTube" sizzle reel is nothing I've ever seen. So despite your commentary that it's the record label's - my guess is this is a clever "fan" sizzle reel. The Emmy nod is certainly not real and gives it away. Nice looking try by a fan though. BTW - BLACKOUT THE ALBUM IS HOTTT!!!
Phaballa obviously is an armchair QB at the record industry and how they "let" JC out of his deal. Having looked at his/her past posts - someone who follows the N'Sync camp closely. JC is a very talented vocalist without A&R direction - his first LP was a risk taking failure financially speaking and the timing was horrendous for him to put it out. He sold slightly less albums than Jennifer Love Hewitt that year. While JC changed philosophy's - and had some minor tracks worthy of keeping, there was nothing to cut through today's music market clutter from what I hear. Trust this sage when I say, he didn't just walk away - no record company will forgive a financial committment that easily - should he sign elsewhere (probably Atlantic), they'll have to "buy out" at a certain level costs incurred. In addtion, for this person to say Jive quit trying "long" ago - obviously doesn't know the business or artist roster - Chris Brown, Britney, R. Kelly, Usher, Outkast, Ciara, T-Pain to name a few (Pink too). So, slam them over one of your favs not making the cut, but you can't blame the label for not trying - you just don't know. I'm a Britney fan (not fanatic and P.S. Blackout is THAT Good. Buy it!!
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