I caught the above ad for the Volvo XC70 during a Law & Order rerun last night, in which a deep-voiced man reworks the kids' song "The Wheels On The Bus" so that it extols the virtues of the SUV, and I thought to myself, "That sounds like Stephin Merritt, or at least an ad agency-approved soundalike." A little Google research made me realize that, yes, the singer was actually Merritt—although I probably should have been convinced of my hunch when I caught him audibly smirking as he sang "the hill-descent control goes nice and slow." (Nice internal rhyme there, though.)
Stephin Merritt - The Wheels On The Car [YouTube]
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Comments
Nice and just sardonic enough, but I don't understand why Volvo didn't go with some homegrown Swedish talent.
Ackk!! Stephin, if you needed the money, I could have loaned you some!
Of course they should have used "The Luckiest Guy on The Lower East Side." Judging from my most recent trip back to NYC, that neighborhood is now prime Volvo marketing territory anyway.
@ascot-revival: Jens Lekman for GMC?
Actually, he's Norwegian, so forget it...
@ascot-revival: Jens Lekman for GMC!! oh no wait, he's Norwegian...
Damn penis fingers!!
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