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Zune

Zune Officially Dropping The Whole "Indie Rock" Thing?

Zune's latest party bus is promoting Mims, whose "This Is Why I'm Hot" just dropped to No. 2 on the Billboard Hot 100. (Always on the leading edge, these guys.) More importantly, though, this bus is white—not brown! Is this the sign of a rebranding to come, or did Microsoft get all its Zune-brown paint confiscated by the Austin PD?

Microsoft Zune Wants To Develop Artists [Listening Post]

6:39 PM on Mon Mar 26 2007
By mjohnston
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  • I met with the Zune folks down in Austin, and while they were totaly indie-rock there at the Fader House...they confessed that hip-hop was what was selling for them. Wouldn't be surprised to see a big marketing swing in that direction.

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