"The Fader": Prettying Up A Coffee Table Near You - Idolator Comments

"The Fader": Prettying Up A Coffee Table Near You

konflictofinterest — Wed, 22 Aug 2007 18:18:23 EDT

Cornerstone makes a conscious effort to firewall the promotional company and the mag. Yes, the two are in the same office space. Yes, their culture/vibe/aesthetic is similar, but that's where it ends.

What geeks me out about the FADER is how genuine and enthusiastic they are about music and culture in a world they speak to that is full of unengaged, ironic cynicism. It's like FADER and VICE are Cain and Abel or some shit.

Anyway, I fucking LOVE the FADER. I would like to see some better writing, like some real, real cerebral shit, but other than that, it's probably my favorite magazine along with Stopsmiling.

konflictofinterest

"The Fader": Prettying Up A Coffee Table Near You

apetulantfrenzy — Fri, 20 Jul 2007 15:59:52 EDT

It's all a normal process in liking the mag:
Stage One: Pleasantly surprised

Stage Two: Skeptical at potential conflict-of-interest

Stage Three: Resignation at ethical impasse, digging the tunes

apetulantfrenzy

"The Fader": Prettying Up A Coffee Table Near You

VanillaXtraDry — Mon, 16 Jul 2007 22:46:27 EDT

i'm a few days late, and i haven't even read this post yet but i can't help already say: "does anyone ACTUALLY READ Fader??" probably an over used question by now...

VanillaXtraDry

"The Fader": Prettying Up A Coffee Table Near You

Lucas Jensen — Mon, 16 Jul 2007 17:39:33 EDT

How in the hell would the internet collapse without Filter Magazine? Is that a joke?

Lucas Jensen

"The Fader": Prettying Up A Coffee Table Near You

Dan Gibson — Fri, 13 Jul 2007 16:22:31 EDT

@GovernmentNames: What? A writer using his media outlet to promote his friends and associates?

If you're talking about Barat, I think his pieces are usually just stuff he's into (which seems to be the thread that holds the Fader together) and not some deliberate plan to take over the world.

Dan Gibson

"The Fader": Prettying Up A Coffee Table Near You

taylorklong — Fri, 13 Jul 2007 15:30:50 EDT

@loudersoft: "It's a damn good looking magazine in which they cover good music, so I could care less."

exactly. if they covered only Cornerstone artists, I'd be miffed, but who gives a shit? every magazine has its PR companies that its bff with - I scratch your back, you scratch mine kind of deal - I'd rather have it be blatant than covert.

taylorklong

"The Fader": Prettying Up A Coffee Table Near You

loudersoft — Fri, 13 Jul 2007 15:11:18 EDT

So what if The Fader and Cornerstone are joined at the hip? If they wrote about stuff that wasn't any good, I'd care. It's a damn good looking magazine in which they cover good music, so I could care less. This business is full of conflicts of interest; it's no different from Filter and heaven knows the internet would fall down without Filter.

I'm not looking at what they're doing as some serious journalistic endeavor. If you are, then you're looking at the wrong magazine anyways (no offense Fader folks).

loudersoft

"The Fader": Prettying Up A Coffee Table Near You

rogerniner — Fri, 13 Jul 2007 14:58:59 EDT

You know, back in '96, there was absolutely no way I would have thought that Daft Punk would have become a "reference" group, that they would become so damn ubiquitous. But I guess its because robots don't age, henceforth always being beautiful and fresh.

rogerniner

"The Fader": Prettying Up A Coffee Table Near You

APG — Fri, 13 Jul 2007 14:58:42 EDT

I once purchased a copy of Fader. It was many years ago and I was deep in the throes of a crippling magazine addiction, even then I only bought it because Bjork was on the cover. Nice photos, but upon reading the accompanying "interview" it became difficult to tell if the writer had ever actually spoken with her, or just trawled the internet, copying and pasting factoids. She's from Iceland? She's got quirky musical idiosyncrasies? Fascinating! B-.

APG

"The Fader": Prettying Up A Coffee Table Near You

Al Shipley — Fri, 13 Jul 2007 14:32:38 EDT

I don't know how known it is, I think the first inkling I got of it was from someone who'd freelanced for them.

I will say this, nothing that Chris Ryan has written for can be the worst written anything, that guy is near genius.

Al Shipley

"The Fader": Prettying Up A Coffee Table Near You

DavidWatts — Fri, 13 Jul 2007 14:16:13 EDT

@GovernmentNames: I'm glad, too. Is it one of those "David Hyde Pierce is gay," open-secret kind of situations, or are there people with genuinely no idea about it? Having said that, Fader will cover non-Cornerstone acts, and, hey, people seem to love it. It's like the OK of music mags.

DavidWatts

"The Fader": Prettying Up A Coffee Table Near You

Al Shipley — Fri, 13 Jul 2007 14:04:31 EDT

@jetsetjunta: I'm glad someone said it. And also that at least one of the editors of Fader is a DJ and label owner who constantly uses the mag to promote their friends and collaborators. They occasionally cover some good music and the photos are nice, but the whole enterprise is pretty skeevy, even aside from all the eclectic hipster-pandering.

Al Shipley

"The Fader": Prettying Up A Coffee Table Near You

jess h. — Fri, 13 Jul 2007 13:59:23 EDT

It is totes the worst written magazine in America.

jess h.

"The Fader": Prettying Up A Coffee Table Near You

paultaohsb — Fri, 13 Jul 2007 13:54:54 EDT

I began reading this ready to laugh at some hipster-poking since it's Fader, but then I realized that I live in LA, am super excited for the Daft Punk show next week, and am in love with the Panda Bear album. And I have this issue in my bathroom.

Crap.

paultaohsb

"The Fader": Prettying Up A Coffee Table Near You

kiteless — Fri, 13 Jul 2007 13:49:36 EDT

Can someone explain to me why Daft Punk have become the new whipping boy/reference of choice for anyone who doesn't enjoy their style of music? It's ok to like Justice but not Daft Punk? LCD Soundsystem? When did it become hip to like DP? I just don't get it. Maybe they should wear fedora's and grow porno moustaches.

And to clarify, I'm very excited about the Keyspan show.

kiteless

"The Fader": Prettying Up A Coffee Table Near You

jetsetjunta — Fri, 13 Jul 2007 13:38:59 EDT

You forgot to mention how the Fader is just another PR device for Cornerstone Promotion, and as such not actually a magazine at all. But sure, it is very pretty.

jetsetjunta

"The Fader": Prettying Up A Coffee Table Near You

Dan Gibson — Fri, 13 Jul 2007 13:15:30 EDT

It is a very pretty magazine, and the occasional "fonts as art" piece isn't terribly useful, but I actually learn something from the magazine each issue, which is certainly more than I can expect from most music rags these days.

Dan Gibson