<![CDATA[ - Idolator Comments]]> http://cache.gawker.com/assets/base/img/thumbs140x140/idolator.com.png <![CDATA[ - Idolator Comments]]> http://idolator.com Wed, 22 Aug 2007 11:09:24 EDT Wed, 22 Aug 2007 11:09:24 EDT http://idolator.com/tunes/money%2C-money%2C-money/-292150.php <![CDATA[]]> http://idolator.com/tunes/money%2C-money%2C-money/-292150.php#c2195777 Coolfer has it wrong... or the Telegraph article changed since Coolfer quoted from it.

The article currently says "75% of those who clicked on the overlay watched the entire advert." That's not a click-through rate; that's a completion rate. The number of viewers who actually click on the ad overlay could be quite small.

chrisb

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