<![CDATA[Boston Globe Discovers Non-Rock Audiences Also Have MP3 Players, Read Blogs - Idolator Comments]]> http://cache.gawker.com/assets/base/img/thumbs140x140/idolator.com.png <![CDATA[Boston Globe Discovers Non-Rock Audiences Also Have MP3 Players, Read Blogs - Idolator Comments]]> http://idolator.com Tue, 28 Aug 2007 14:57:15 EDT Tue, 28 Aug 2007 14:57:15 EDT http://idolator.com/tunes/the-biz/boston-globe-discovers-non+rock-audiences-also-have-mp3-players-read-blogs-294224.php <![CDATA[Boston Globe Discovers Non-Rock Audiences Also Have MP3 Players, Read Blogs]]> http://idolator.com/tunes/the-biz/boston-globe-discovers-non+rock-audiences-also-have-mp3-players-read-blogs-294224.php#c2254813 All due respect to Nah Right, but in this article I think both the author and Eskay dramatically overstate the ability of his blog or other rap blogs to popularize songs or "generate buzz and gauge interest in an artist." Pretty much every song and video posted on Nah Right is by an established artist that anyone who listens to the radio already knows about (along with the occasional middleground artist like Sean Price), and the hits that get posted are either remixes of previous hits or songs that are already getting a push from a label. As far as I can tell, very few rap blogs actually cover unestablished/emerging artists at all, and none of them really have the ability to break a hit record the way a DJ does with mixtapes and radio or club spins. Compared to indie bands that can actually witness an explosion in popularity and mainstream press from 'blog buzz' (granted, those explosions are usually mild ones measured in 4 or 5 digit sales), rap blogs are just building up buzz for artists who already have a fanbase.

Al Shipley

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