<![CDATA[ - Idolator Comments]]> http://cache.gawker.com/assets/base/img/thumbs140x140/idolator.com.png <![CDATA[ - Idolator Comments]]> http://idolator.com Sat, 01 Dec 2007 19:57:40 EST Sat, 01 Dec 2007 19:57:40 EST http://idolator.com/tunes/the-new-model/-328171.php <![CDATA[]]> http://idolator.com/tunes/the-new-model/-328171.php#c3161856 It's my estimation that WMG's more interested in the merchandising value of Sinatra than The Chairman's tour dollars. He's a rockstar to oe generation of Americans the way Elvis was to their kids. Not to mention his multi-decade vault full of live material.

Looks like the time has come...the majors have to come to terms with a brave new (digital) world in which they're second-class citizens, and/or set off in search of revenue from sources other than music sales. Warner's investing on "music-based content" with Sinatra". Although it's interesting that the deal is a JV, not an acquisition.

Jasonbob7

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